Looking Ahead
Business Events and Society: Divided We Fall
Business events shed light on complex issues of the day and can help make progress in bridging the political divide.
Attracting Talent to the Business Events Industry
Today’s workforce prizes purpose and flexibility. The business events industry already has one of those covered, but the other may require a shift.
Thrivers, Survivors, and Other Characteristics of Resilient Organizations
A recent research report identifies what it takes for an industry to be resilient in the face of adversity.
Extending the Reach of Live Events
Business events professionals must remain vigilant about how we bring value to our audiences, in whatever channel they need.
Business Events and the Planet
The climate crisis must be addressed head-on by the business events industry.
Keeping Your Members and Attendees In Mind
Imagine a dartboard with your customer in the bullseye. That’s the picture you need to envision as you design multichannel events amidst continued uncertainty.
Leaning Into In-Person Events
Digital events have their place and will remain an important part of our industry going forward. But it’s our face-to-face events that change the world.
Why In-Person AI Conferences Are Critical to Society’s Future
An article in The New Yorker earlier this year clearly spelled out how conferences serve as the de-facto lens for ethical considerations of artificial intelligence (AI) applications.
Taking Stock, a Year After the Pandemic Was Declared
What have we learned over the past 12-plus months — about ourselves, our roles, and the role business events play in the world’s recovery?
We Never Fail
Convening Leaders reinforced our industry’s remarkable resilience — and our tremendous responsibility to spearhead economic and social recovery, writes PCMA President & CEO Sherrif Karamat.
Finally, Good News on the COVID-19 Vaccine Front
With two highly effective vaccines in the works, the world just got a dose of hope. We need that, but we also need clear-eyed vision, writes PCMA President and CEO Sherrif Karamat, to move forward as an industry.
Reskilling and Rethinking to Ride Out ‘Titanic Shifts’
As we make our way out of COVID-19, the business events industry must prepare with new skills and by understanding and embracing new business models.