The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.

Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.

Your conference is for professionals — not the elite membership.

Will a new rule prevent your event app from being accepted in the App Store?

Can a conference for hundreds or thousands of attendees capitalize on the mass-personalization trend — making it seem like a program for one?