Most event metrics, including overall registration numbers, have been on the upswing in this new post-pandemic normal. The long-term outlook for exhibitors, however, may not be as rosy.

Attendees are registering later in the event cycle. Here are three steps event marketers can take to fully maximize conversions in the final weeks to reach their goals.

“Paid membership community” may technically describe a traditional association, but it’s now more generally recognized as an online business model that facilitates member connections around a common mission or interest. Here’s what events can learn from them.

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.

Three practical ways to adapt your marketing to international audiences in a changing global environment.

Do you speak attendee? A new generation of event goers needs a new lexicon.

In event marketing, generic messaging is generally considered “bad” while specific messaging is “good.” But we need both for different reasons.

Emerging tech — Web 3.0 and the metaverse, AI and ChatGPT, and artificial reality among them — will have an impact on business events. Here’s a primer to help you understand them.

There’s a reason why the average consumer reads 10 online reviews before making a purchase decision — people trust recommendations from other people, and that also goes for whether to attend an event.

Marketing professionals at mdg share how they resolve to renew their approach to digital marketing, branding, messaging, and more.

Hint: It’s not about getting your pre-pandemic groove back.

A lot has changed since the last International Baking Industry Exposition was held in 2019. Here’s how the 2022 edition took a fresh approach to marketing.