Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

The Next Shift in Strategic Event Management

Futurist Shawn DuBravac will present his take on where the business events profession is going — and what it takes to lead us there — to attendees at Business Events Summit 2026. His talk will also highlight how new tools, AI among them, are helping event professionals do the strategic work that the business now demands.

BY Kate Mulcrone June 19, 2026

What It Means to Be a ‘High-Signal’ Thinker in a Noisy World

Holly Ransom has long established herself as an expert emcee and moderator at PCMA’s Convening Leaders conferences. As PCMA’s Business Events Summit opening keynoter, Ransom reveals her fluency in leadership skills, sharing how she has combined what she has learned from speaking to hundreds of organizational leaders with her own high-stakes experiences to help the audience focus on what matters most.

BY Kate Mulcrone June 16, 2026

Research: Trade Shows Remain Top Marketing Investment

The “Marketing Spend Decision Report,” CEIR’s latest research, gives the exhibitions industry a shot of confidence.

BY Michelle Russell June 12, 2026

How Do You View AI: As a Threat, Tool, or Teammate?

Organizational psychologist David Burkus thinks your answer to that question will spell the difference between whether your team succeeds or not. He’ll explain why and how in his Main Stage keynote at CEMA Summit, July 27-29, in Austin.

BY Jennifer N. Dienst July 11, 2025

This Medical Meeting Builds Wellness Into the Program

How a conference for lifestyle medicine practitioners takes a page from its own prescription pad.

BY Michelle Russell July 10, 2025

How ASCRS Rebooted Its Awards Ceremony to Increase Audience Engagement

The American Society of Cataract & Refractive Surgery transformed its annual meeting awards program into something far less ceremonial and far more engaging, based on audience insights.

BY Michelle Russell May 14, 2025

Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability

Meetings have long been designed with this one-off/single-use mentality. How can we adopt more of a reduce, reuse, recycle approach to create truly sustainable events?

BY Michelle Russell February 14, 2025

How Events Can Foster Emotional Engagement

By providing participants with a sense of trust, the feeling of belonging, and the satisfaction of socially connecting with others, events become more than places to learn and network.

BY Barbara Palmer Michelle Russell December 14, 2024

At Conferences, We Trust: How Shared Experiences Break Down Cynicism

Psychologist and author Jamil Zaki on how conferences are an antidote to cynicism — and how to help participants connect more deeply.

BY Barbara Palmer December 13, 2024

An Event Entrepreneur’s Quest to Redefine Belonging

Dan Berger reveals how founding — and selling — an event-planning software company taught him the true meaning of belonging, and how event professionals can apply those lessons to create meaningful connections.

BY Barbara Palmer December 13, 2024

5 Ways Meetings Fuel Belonging

According to author Dan Berger, business events offer five out of the six major categories of activities or strategies that promote the sense of belonging.

BY Barbara Palmer December 13, 2024

3 Science-Backed Ways to Build Trust and Connection at Events

Psychologist and author Jamil Zaki on why conferences are an antidote to mistrust and three ways to build connection between participants at conferences of all sizes.

BY Barbara Palmer November 22, 2024

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA