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An Event Prof’s Neuroscience Bookshelf
Convene asked two event professionals with expertise in applying neuroscience to events for their top book picks.
Introverts, Extroverts, and the Majority in the Middle
We tend to separate event participants into two camps — introverts or extroverts — but we should design our events for the overlooked ambiverts, too.
The Power of the Perfect Conference Closing
Behavioral science expert Dominic Thurbon on why the last hour of your event is so important to its success — and how he thinks you should use it.
Drawing People Together
New research shows that visual art can do more than add beauty to your events — it can help build connections.
How Your Brain Values an Experience
Neuroscientist Paul Zak on how immersion is created — and how to make the most of it.
The Myth of Learning Styles — and Why You Should Still Design for Them
Organizational psychologist Adam Grant explains what we’ve gotten wrong about learning styles — and how thinking about them differently can benefit our audiences.
How We Do It: Jaimé Bennett on Beginning and Ending an Event With Authenticity
The opening and closing sessions at Convening EMEA 2023, which dared to be a little different, paid off by creating memorable experiences that supported the goals of the event — and what matters most to participants.
Yup, I’m Crocheting During This Zoom Call
I’m also paying better attention, and neuroscience backs up that fact.
Everyday Awe and Its Effects on Our Brains
Awe is a powerful force for bringing people together — and it’s not just for special occasions.
Should You Supersize Your Screens?
For many tasks, the smaller the screen, the smaller the thoughts. Get the big picture in our latest Meetings and Your Brain column.
How to Open — and Close — a Meeting
In our latest Meetings and Your Brain column, we look at why the first and last 5 percent of a meeting "really matters," as conflict resolution facilitator Priya Parker says.
Four Ways to Make Events More Immersive Experiences
In our latest Meetings and Your Brain column, we look at how findings from research on training programs can help event organizers create more memorable and extraordinary experiences for their audiences.