What does your event audience care about the most? And how are you delivering that? This critical question can be the difference between failure and success this year, as audiences are choosing which events they travel to very selectively. Do you have the data you need to define your audience correctly?
This is your opportunity to hear from our DES Experts Joshua Butler and Sourabh Kothari and ask the questions you want answered, whether related directly to the course content, or a challenge you may be facing in your own work in the virtual/hybrid events world.
¿Es la inteligencia Artificial una amenaza para nuestra industria? A medida que la Inteligencia Artificial comienza a impulsar nuevas oportunidades en la industria, las empresas deben comenzar a pensar cómo construir una estrategia para complementar o potenciar las capacidades existentes. La IA será una de las herramientas que nos ayudará a encontrar diferenciación. ¿Y tú ya la estás usando a tu favor o esperas a que tu competidor lo haga?
Our industry is changing rapidly. To make sure your events are performing at their highest level you need new skills, strategies, data, and technologies. As part of the PCMA family, ELI is bringing a robust Learning Library to PCMA and CEMA members, as well as multiple live learning opportunities.
Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s get you prepped and ready to take full advantage of all we offer!
Join us for a Convening Leaders 2023 preview as we walk you through what you need to know before arriving digitally or in-person in Columbus. Learn about education themes, networking events, the CL23 platform and how to make the most of your Convening Leaders experience.
Traditional event marketing is struggling. Your audience no longer responds to email, social, or paid ads like they did in 2019. Everything and everyone is now digital.
Have you considered continuing your personal and professional growth in the events industry through graduate education? PCMA is excited to partner with George Washington University’s Master of Science in Tourism, Hospitality and Event Management (MSTHEM), offering up to a 25 percent tuition discount for PCMA members.
In this webinar, Honeycomb Strategies will share how events that truly consider environmental and social impacts can enhance brand, streamline event flow, and create a more meaningful experience for attendees and maybe even get to net zero carbon!
The virtual event industry has been quite a rollercoaster ride the past 3 years and we’ve sat front row the whole time. I’m excited to share the trends I’ve observed from the past years and the tech game changers that are yet to come.
After two tumultuous years, how has the event tech industry changed? What trends will continue in 2023? How will they affect your events? There’s only one person we need to ask: Julius Solaris.
Event marketing transformed during the pandemic, and it’s changing again. Rapidly. Learn from two of the best in our industry and bring your audiences back. In-person and online.
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