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How to Get Your Boss to Sign off on Your Event Strategy
At a CEMA Summit session, senior event organizers broke down how they get executive buy-in for their event plans — from using data that shows your event’s impact to thinking like a politician.
How to Think Like an Event Content Strategist
What’s the first thing event content strategists need to do? According to speakers at a recent CEMA Summit session, you need to define your scope, because event content can encompass everything from signage to main stage messaging.
Leading Your Team With Compassion and Transparency
A session at CEMA Summit 2023 offered leaders ideas for navigating their teams through periods of upheaval — mergers and acquisitions included.
Do You Need a KPI Event Playbook?
A session at CEMA Summit 2023 spelled out the alphabet soup for event success — KPIs, OKRs, and all the Rs.
‘Personalised Content Has Become the Norm’
In a world of too much content, finding a way to make event content resonate with attendees is more important than ever.
Being Tech Savvy ‘Should Be Second Nature’
8th Wave’s Atika Rosli looks at how technology affects the events industry and client relationships.
Using Amazon’s 4-Star Approach to Shape Your Education Offerings
The e-commerce giant opened a new brick-and-mortar store with a product selection based on digital feedback. The model might be a way for organizations to think about curating their face-to-face programming.
Big Data, Big Responsibility
Pico Pixel Managing Director Selene Chin explains how to effectively — and ethically — gather information at events.
‘Making Meetings Purposeful’
Two pros offer insights on how to measure event value.
In Search of ‘That Magical ROI’
A new white paper offers real-life examples of how medical meeting organizers have demonstrated the value of participating in their event to exhibitors.
Six Ways Medical Meetings Are Proving Their Value To Exhibitors (White Paper)
Medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.