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In January 2020, the Miami Beach Convention Center (MBCC) faced once of its most exciting and complex challenges yet: Hosting the Super Bowl LIV Fan Experience. Bringing together more than 80,000 attendees over the course of six days, the MBCC worked with the National Football League (NFL) to throw a multi-day event that showcased the center’s strengths in operations, technology, food service, security and global connectivity. Here are some of the event highlights:
A Winning IT Game
When it comes to technology support for the event, the MBCC delivered. Think 2,500 attendees streaming, downloading and uploading their own Super Bowl experience—all at the same time. The MBCC’s robust wireless network was up to the task and created a seamless Fan Experience for all. To assist NFL planners, NFL Sponsors and Ticket Master in securely processing credit card payments—as well as supporting additional media and social media coverage—the center set up several additional wireless networks. And to provide tech support for the NFL’s Security Cameras, Credentials Scanners, Gatekeepers and Broadcast TV/Live Streaming from the MBCC, the center installed powerful custom networks (including deploying edge switches and extending fiber circuits).
Immersive Experiences Abound
To allow fans to dive deep into football history, the MBCC helped the NFL create an interactive theme park. All four of the center’s main halls were transformed into 500,000 square feet of NFL history, games and activities, including attractions such as the Vince Lombardi Trophy, NFL Total Access with athlete autograph sessions, the NFL players Locker Room with 65 TV screens of NFL footage and a Super Bowl Ring display. For hands-on football experiences, the MBCC supported large-scale installations of interactive games for fans like NFL Drills, Obstacle Course, Field Goal Kicks and 40-Yard Dash.
Extra Points for Sustainability
For the MBCC, some of the most innovative ideas to come out of hosting this event were opportunities to go green in new ways. To help combat food waste, the MBCC partnered with NFL Green, Centerplate (the center’s food and beverage provider) and Food Rescue US to ensure that more than 1,000 pounds of surplus food from Super Bowl events was recovered and donated to Miami food pantries and community kitchens. To help promote safer oceans, team members from Centerplate and the nonprofit Ocean Conservancy worked together to offer attendees locally based, ocean-friendly seafood options. And to help curb landfill waste generated from the Super Bowl Fan Experience, the MBCC partnered with NFL Green and Waste Management to transport waste from the center and turn it into steam power.
Find how the Miami Beach Convention Center tackles any size event with ease.