Reinventing Your Signature Event: Lessons Learned from the Field

This session will unpack real-world case studied of how organizations reimagined their signature events to meet the new needs of their audience. From identifying areas for improvement to developing a comprehensive redesign plan, we’ll examine the challenges, strategies, and key steps taken to transform this signature event into a success story. Whether you’re a seasoned event planner or just starting out, this session will provide valuable information and inspiration for transforming your events into engaging experiences that resonate with your audience.

• • Adopt a simple approach to assessing audience needs and interpret feedback.
  • Collaborate with key stakeholders to create a cohesive vision for the event.
  • Navigate potential roadblocks, and create a flexible model that grows with your needs.