February 2025

Cover illustration by Paola Saliby

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How the Circular Economy Is Driving Creativity at Meetings

Realizing our planet has limited rather than endless resources has the opposite effect on our creativity, making us more rather than less innovative.

BY Michelle Russell March 18, 2025

Innovation, AI, and Inclusivity: The Next Chapter for the Global Events Industry

Here are some of the new ways PCMA is moving the industry — and society — forward.

BY Sherrif Karamat March 10, 2025

3 Ways to Rethink Swag to Reduce Event Waste

How can event planners rethink the traditional swag bag?

BY Barbara Palmer February 14, 2025

Responsible Swag: Rethinking Giving and Receiving at Events

How a professor who researches textile waste and consumption thought through the question of swag, as the organizer of a university symposium.

BY Barbara Palmer February 14, 2025

Trump’s Tax Plans Could Impact Event Budgets, Private Equity, and Nonprofits

With tax cuts expiring in 2025 and new tariffs on the horizon, Donald Trump’s second term could have major financial implications for the business events industry. Tommy Goodwin of the Exhibitions & Conferences Alliance (ECA) explains what’s at stake.

BY Casey Gale February 10, 2025

How a Second Trump Presidency Could Reshape Sustainability in the Events Industry

Donald Trump’s second term could bring major changes to sustainability policies affecting the business events industry. With executive orders rolling back climate commitments and states adopting their own regulations, event organizers may need to navigate a fractured sustainability landscape.

BY Casey Gale February 10, 2025

Two Convention Center Buildings, One Meeting

How the 12,000-person meeting of the American Speech-Language-Hearing Association found breathing room at the Seattle Convention Center campus.

BY Barbara Palmer February 7, 2025

Fast Company’s Secret to Event Success: Fast Tracks With Top Innovators

Field trip–inspired Fast Tracks that get event attendees face-to-face with big-name innovators are key to the success of Fast Company’s annual event.

BY Jennifer N. Dienst February 6, 2025

The Future of the Events Industry Workforce Under the Trump Administration

How could the Trump administration impact the workforce supporting the events industry? Tommy Goodwin, vice president of Exhibitions & Conferences Alliance, shares insights.

BY Casey Gale February 4, 2025

Inside Spark’s AI Innovation Challenge: Spark ‘kind of just jumps in with you.’

How Spark helped the winning team knock out a long list of event planning tasks while racing the clock.

BY Barbara Palmer February 4, 2025

Hospitality Meets Diversity Through Queer Destinations Certification

Since its inception in 2019, Queer Destinations has provided more than 400 partners — from hotels and tourism boards to most recently, a music festival — with training to become inclusive of LGBTQ+ travelers.

BY Casey Gale January 30, 2025

Trump and Events: How the New Administration Will Impact Travel

Tommy Goodwin, vice president of Exhibitions & Conferences Alliance, spotlighted how the Trump administration could impact international travel.

BY Casey Gale January 30, 2025

Upcycling Event Banners: How an L.A. Brand Transforms Trash into Sustainable Style

Rewilder turns material salvaged from events into everything from totes to furniture.

BY Barbara Palmer January 24, 2025

A More Sustainable Ski Industry

In December, the second annual Ski Industry Climate Summit took place at sports trade show and business festival ISPO Munich, exploring the effects of global warming on the industry and ways to make operations more environmentally friendly.

BY Casey Gale January 23, 2025

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