July 2022
Collecting data about events is critical, but planners need to communicate those stats and numbers through a compelling story that helps stakeholders take action. Here’s how to get started.
Cover illustration by Adam Ferriss
view digital edition subscribeCorporate Retreats: The Offsite is Back On
The shift to remote work puts an emphasis on the ‘retreat’ part of corporate gatherings.
Speaking Volumes With Your Event Data
If you’ve taken on the job of analyzing data from your events, we’d like to help you share the results in a way that provides forward direction for your organization and boosts your profile.
Where to Start on Your Event Data Journey
Whether it is digital, hybrid, or in-person, an event’s content is an abundant source of data, says the CEO of an events analytics company.
3 Steps to Impactful Data Storytelling
Telling stories about events and audiences is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.
Event Data: Translating Numbers Into Concrete Ideas
Numbers are essential to our everyday lives. Even though we use them all the time, we are missing the opportunity to make data and numbers less abstract and more understandable, say the authors of a new book.
Making Emotions Count in Your Event Data
How can you measure engagement at a physiological level? It turns out there’s a tool for that.
Confessions of a Conference Spy
There is only one feedback question about your events that really matters.
Colleen Bisconti Reinvents IBM’s Think Conference
IBM’s vice president of global conferences and events shares her experience producing IBM’s new event, Think on Tour, and what she hopes to accomplish as CEMA chair.
Monterey Bay Aquarium’s Sustainability Efforts Cause Ripple Effect
As the Monterey Bay Aquarium systematically eliminated single-use plastic from its operations, it led to more sustainable practices throughout an entire supply chain.
A Sea Change for Event Sustainability
Five years ago, a majority of planners weren’t particularly interested in sustainability efforts at special events at the Monterey Bay Aquarium. Lately, there’s been a big shift.
Face-to-Face Event Attendance in 2022
In-person events are returning and planners are examining their attendance numbers and what they can do to increase them. Members of the PCMA Catalyst community discussed the topic.
4 Design Options That Can Amplify Conference Content
As live conferences return, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Here’s a framework to consider.
Putting a Lid on Sky-High Event F&B Costs
With food costs soaring, F&B suppliers are struggling to source affordable meals for clients. Convene spoke with three suppliers about their workarounds to make clients’ events a success, from an economic and gastronomic perspective.
Building the Perfect Construction Competition Site
Associated Builders and Contractors turned a convention center floor into a series of construction job sites for the National Craft Championships.
Mesa, Arizona — ‘The Most Accessible City in the U.S.’
Here’s how Mesa, Arizona, became the first-ever Autism Certified City. It all started with Visit Mesa CEO’s less-than-great vacation experience in another destination.
Thrivers, Survivors, and Other Characteristics of Resilient Organizations
A recent research report identifies what it takes for an industry to be resilient in the face of adversity.
5 Tips for Selling Your Event’s Host Destination
As in-person events return, it’s more important than ever to market the host destination to help convince prospects to travel.
Departing CEO Peter King Is Proud of Melbourne Venue’s Culture
As he prepares to leave his role as CEO of the Melbourne Convention and Exhibition Centre, Peter King looks back on the highlights and challenges he faced during his time there.
Meetings and Your Brain: How Sticky Notes Help Ideas Stick
The Spark Wall at EduCon 22 is one example of using sticky notes to share ideas at an event. Here’s the neuroscience behind it.
Notified Executive Allie Magyar: ‘You’re Not Confined by Your Title’
From street racing to startups, serial entrepreneur Allie Magyar shares the highs and lows that come with forging your own path.
Beer Company Steps up Game With Digital Meeting
The Boston Beer Company partnered with Van Wagner, a sports production company, to create a virtual corporate event that captured their employees’ attention more than their in-person annual meeting.