November 2019
To safeguard the planet and feed a growing population, the world’s food systems will need to drastically change. The business events industry has an opportunity to lead by example, and here’s how some organizations and venues are doing just that.
Cover illustration by Painting by Dennis Wojtkiewicz
view digital edition subscribeConference Brings Blockchain’s Possibilities to Life
With scannable food, helicopter-ride fares paid with cryptocurrency, and an on-site Bitcoin ATM, the 2019 Blockchain Futurist Conference walked and talked the block(chain).
Events Industry Forecast: Exhibitions Evolve, Grow
The global exhibitions industry is healthy, experts say, and shows little signs of slowing down in the future as new markets emerge and technology evolves.
Prepping Industry Speakers for Your Events
You may think you do a good job of preparing your presenters, but there’s a lot at stake. Here are tips to help them do their best and provide the greatest value to your audience.
Events Industry Forecast: What’s Next in Tech, Travel, Lodging, Exhibitions
In our annual Events Industry Forecast, Convene’s editors take a look at the top trends and new ideas shaping the meetings industry — and what’s on the horizon.
Events Industry Forecast: Technology Driving Change
Technology is already creating disruption and new opportunities in the events industry, but what should you be paying attention to next? Convene editors share what’s happening now and what’s coming.
Events Industry Forecast: Flight Shaming and Other Travel Trends
The travel industry faces major changes in the years to come, as more activists fight to lower carbon emissions by cutting airline travel while many millennials still desire travel experiences around the globe.
Events Industry Forecast: Disruption in Lodging
With home-sharing and new travel trends breathing down its neck, the lodging industry will have to continue adapting in surprising ways.
Registration Interrupted: Getting Potential Attendees to Finish the Form
How do you re-engage with potential attendees who only partially completed registering for your event? One trade-show marketer took a multi-platform approach to bring many of them across the finish line.
On Belonging: Life-Changing Events Are About More Than Bacon Donuts
People come back to an event when they feel like they belong.
Scaling New Heights and Changing the World
We can arrive at solutions to our organizations’ challenges — and those of the world — in many ways. A well-designed event, in my book, is the best avenue.
Conference Attendees Mentor Budding Entrepreneurs
In the weeks leading up to a children’s business fair, marketing professionals at Newell Brands summit helped youngsters develop a business strategy and learn important life skills.
Bringing an Idea to Fruition
Through artist Dennis Wojtkiewicz’s paintings, we find a new way of looking at the future — and fleeting present — of food.
Finding Serenity — and Activity — in Thailand
From bustling marketplaces to serene resorts, Thailand offers a range of experiences for groups.
Consumer Trends for Event Marketers
What consumer and business trends are most relevant to events? Speakers at CEIR Predict, the Center for Exhibition Industry Research’s annual exhibition outlook conference, identified three that deserve attention.
Food: ‘A Powerful Tool for Change’
Dr. Gunhild Stordalen, founder and executive chair of EAT, tells 1,000 attendees at EAT Stockholm Food Forum that ‘everyone can make a difference’ in battling global issue.
Taking Aim at Guns and the Events Industry
The threat gun violence poses to society — and specifically to face-to-face events — led Event Leadership Institute’s Howard Givner to spearhead an industry-wide campaign for reform.
Living the Dream at the Furniture Today Bedding Conference
Annual Furniture Today Bedding Conference explored ‘rest’ in show ideas for dealing with a rapidly changing sales model in the bed industry.
5 Ways for Event Organizers to Think Like Startups
We live in an era of unicorns (early-stage companies with a market cap valued at $1 billion-plus), and a time when business entrepreneurs are touted in Fast Company and Wired as our economy’s future. How can event organizers ride the wave of the exciting and lucrative startup world?
Convening Leaders LIVE Puts Virtual Attendees Up Front
PCMA is preparing for the next Convening Leaders LIVE, the livestream event that gives meeting professionals who cannot be part of the face-to-face program a glimpse of the action.
What Meeting Planners Can Do to Reduce Food Waste
There are multiple ways event organizers can use their roles to lower food waste, from asking for low-waster food options to utilizing new technologies for calculating food usage to donating edible leftovers whenever possible.
Why Women Attend Conferences — and Why They Don’t
How the Plant Based World Conference Foretold a Trend
Idea for the conference focusing on the plant-based food market first sprouted two years ago, ahead of the trend toward plant-based diets, Impossible Burgers, and sustainability efforts.
PCMA Convening Leaders’ Content Studios Return in 2020
At PCMA Convening Leaders 2020 in San Francisco, the popular immersive content studios will cover eight topics ranging from audience-acquisition strategies to what’s trending now. Three speakers tell us what to expect in their sessions.
Something for Everyone in San Francisco’s Neighborhoods
If you’re planning to attend Convening Leaders 2020, consider coming early or staying later to experience all the fun you can in the City by the Bay.
Venture Outside San Francisco for Wine, Relaxation, Outdoor Adventures
Planning your trip to San Francisco for Convening Leaders? Here are three destination ideas if you want to tack on a mini-vacation.