August 2017
Co-creating solutions has never been more important to both organizations and entire industries. And events can be a big part of that — provided they evolve from their top-down model.
Cover illustration by Toby & Pete
view digital edition special edition subscribePrecious-Metal Sponsorships
Platinum, gold, silver, and bronze sponsorship levels have lost their luster.
2017 Best in Show
Our latest Best in Show honorees go above and beyond to help create great meetings experiences — and their nominations reinforce that it takes a team to deliver every one of those experiences.
Can Influencer Marketing Campaigns Reach Meeting Planners?
Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.
How Can Hotels Better Serve Planners’ Needs?
The hospitality industry is in constant flux, making it a challenge to keep communication lines open between its various sectors. Here’s how Sonesta International Hotels Corporation does it.
How Will the EFPIA Disclosure Code Change Medical Meetings?
Next year, European medical-technology companies will be prohibited from directly sponsoring physicians to attend medical conferences. How will the events industry ensure that this doesn’t lead to a decline in attendance?
Will Your Next Meeting Be Inside a Wine Cellar?
Wine cellars and barrel-aging rooms can lend meetings a sense of drama and exclusivity.
How Can Data Analytics Transform Meetings?
As an association that focuses on analytics, INFORMS wants a sophisticated data system — like those used by its members — to help it make better decisions.
Blowing Up: How A Niche Event Went Big
World Science Festival Brisbane is dedicated to taking science out of the lab and into the community — ‘from blowing up stuff to setting off rockets.’
How Do You Give Back To A Destination?
The International Association of Professional Congress Organisers invited attendees to create lasting legacy programs for specific host destinations.
Behind the Scenes: Stop, Collaborate, and Listen
If we really want to come up with innovative outcomes, we can’t go it alone.
For Montréal, the Best Is Yet to Come
This year marks the 375th anniversary of the founding of Montréal, and more than 175 events are planned to celebrate the discovery of the island that’s home to the second-largest city in Canada.
The 90-Minute Rule for Peak Performance
‘Great performers characteristically focus for periods of no longer than 90 minutes, and then take breaks to rest, renew, and refuel,’ according to Betsy Harbison, The Energy Project’s director of marketing.
Shopping on the Brain
The Shopper Brain Conference is here to solve the science behind shopping.
Velo-city 2017
Velo-city 2017 took place June 13–16, 2017 in Arnhem-Nijmegen, Netherlands.
New Horizons in Headaches
The 18th Congress of the International Headache Society will take place on Sept. 7–10 this year in Vancouver Convention Centre Vancouver, British Columbia, Canada.
Science and Art Meet in Heidelberg
Here’s why visitors ranging from 18th-century German writer Johann Wolfgang von Goethe to American humorist Mark Twain were so charmed by Heidelberg.
3 Ways to Handle Difficult Employees
Everyone has dealt with a difficult colleague at one point or another. How can you productively work alongside them?
My New Favorite App: Monzo
My favorite app at the moment is Monzo. Available in the U.K., Monzo is an app that allows me to create, manage, and use a bank account (with a “funky”
How We’ll Meet
The German Convention Bureau’s Future Meeting Space is set to explore the human side of meetings.