PCMA Berlin Lab

The PCMA Labs are a sandbox for corporate leaders, event marketers, organisers and strategists, the Berlin Lab is specifically developed for association leaders. We will explore the business events industry trends and pain points in a safe environment where you will be challenged to think out of the box, where the seemingly impossible may be possible with collective wisdom and action. The Labs are a platform to build trusted, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry. 

Title: Revolutionising associations with Networked Models 

Description: Your (our) role is going to be reshaped soon. Very soon. The increase of your revenue generation and diversification is a must. Your audience monetization needs are at their highest point. You have been asked to increase (for real) the user experience at your conferences. Everyone is talking about #AI … and you don´t know how to cut through the noise. Bottom line, you need a better business model. Join us in this hands-on workshop, where you will assess your organization’s readiness score for this change and learn the how-to´s. 

Takeaways: 

1. Understand the key factors that impact your organizational readiness for networked models 
2. Discover and use the future-proof index for associations 
3. Assess tactical and critical do´s and don’t´s