The Business of Events 2025

Kim Hyde is the Product Development Executive – Conferences at CPA Australia, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences, Events, and Marketing, Kim has worked across diverse industries including major sporting events, FMCG, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences, with her largest project engaging 700 million people worldwide. At CPA Australia, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide.

Check out Kim’s LinkedIn.

Event Details

Date: Tue, 27 August 2024
Time: 9:30am SGT | 10:30am KST | 11:30am AEST 
Platform: Zoom Webinar

Patricia Cheong, DES, CASE, is a distinguished Business Events Strategist at ATxSG, Informa, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. With her extensive expertise and forward-thinking approach, Patricia has consistently driven impactful and successful events, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape, making her a sought-after strategist for transformative and results-driven event solutions.

Check out Patricia’s Linkedin. 

Dr. Oliver Lock is AI Studio Director at Deloitte, specialising in generative AI and spatial data science. With a focus on developing innovative AI products, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role, Dr. Lock has extensive experience in urban planning, transport systems, and digital analytics, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London.

Check out Dr. Oliver’s LinkedIn.

Florence is an accomplished business leader with a passion for exploring new cultures, cuisines, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries, including media, events, management and consulting, where she has developed a strong acumen for business thinking, problem-solving, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships.

Check out Flo’s Linkedin.