Videos, Webinars & Continuing Education

Your membership with PCMA can put you on the right track to take your career to the next level. The information in this orientation program will help you to get started on your journey. PCMA is your gateway to the industry’s most relevant, cutting-edge information and knowledgeable leaders. So let’s ...

This session will provide valuable insights from industry experts to support event strategists and destinations as they partner to maximize risk mitigation, promote effective decision-making, and negotiate favorable terms for future events ...

This session will explore how these extensions increase revenue potential, turn audiences into advocates, and create the buzz that fuels growth ...

This session will unpack real-world case studied of how organizations reimagined their signature events to meet the new needs of their audience ...

As we collect the group’s best cost savings hacks, experts from key meeting segments will evaluate those hacks and tell you the best way to leverage them ...

DEI expert & ELI Instructor Zoe Moore will provide a comprehensive overview of supplier diversity programs and the strategies you must put in place, ideally at the RFP stage, to set goals, execute them and measure success ...

In this session you'll get a sneak peak of the initial findings of the research - with the full report coming this fall ...

You'll hear from industry leaders on how to advocate for what's best for member audiences, organizational values, ways to respond and initiate change on human rights issues and understand different perspectives impacted by decisions to - or not to - boycott destinations ...

For the 20–44-year-old Next Gen Event Goer (NGEG), events need to demonstrate clear value and provide opportunities for professional growth. NGEG doesn't see professional development in the same ways as other generations. This session will breakdown research to help you design and deliver events that are more authentic, more personalized, ...

​Is your event attendance disproportionate to your investment? We’ve all felt the pain. Join this free firestarter workshop for an exclusive, interactive learning opportunity to leverage what you have in your own backyard to boost attendance ...

We come to events to connect–but how do we make the most of those connections? Join this free firestarter workshop for an exclusive, interactive learning opportunity to tackle the challenges and potential of quality of conversations ...

Stress and long hours are no strangers to event professionals. However the pandemic and continued uncertainty have, in some cases, compounded repeated exposure to stress impacting emotional, mental and physical well-being ...

The jury is still out on digital events. They work well for many organizations. For others, they remain behind the “break only in case of emergency” glass ...

Event data has become multi-dimensional in a few short years compared to when post-event surveys were the go-to source. Where should you start and how do you effectively communicate what the data means for your in-person, hybrid and digital events? ...

In her recent Convene article, contributor Beth Surmont explored why embracing uncertainty is vital to thriving on the long, tough road ahead. The events community can lean on each other for support to proactively produce events amidst the challenging, uncertain path forward ...

Three industry leaders will share their perspectives on strategic challenges that require new ways of thinking and preparation - rising costs, inflation, and understanding the impact of social media on audience behavior to name a few. Participate in this session to discuss how major trends have fundamentally changed our industry ...

Event strategists increasingly want events to behave like other digital marketing channels with hard metrics, high NPS scores, and transparent return on investment ...

One of the benefits of social media is the ability to eavesdrop on conversations about your event or brand digitally. These insights help you understand what individual customers like, dislike, and need from your content, programming, and people ...

Conducting salary surveys can uncover wage inequity, like Convene's Salary Survey, but the more targeted approach to combat this issue is salary transparency ...

Immersive experiences are attracting attention in an increasingly distracted world but applying a human-centric approach can be challenging ...

There is an on-going change in the way events do business and what they measure as success. Experts in this session will discuss the different event business models to focus on various value propositions from profit driven models to purpose driven models. Join the session to ask yourself – Why ...

More than ever event organizers are expected to increase attendee engagement with every event. This workshop discussion will present two frameworks around fostering human connection in events through meeting purpose and recognizing how neurotransmitters impact attendee engagement ...

Whether viewing sponsorship through the attendee’s need for engagement, knowledge and solutions or the sponsor’s desire to showcase value and lead generation – each view is unique and continues to evolve ...

Food and beverage concepts provide a powerful opportunity to drive change in the key areas of sustainability and social responsibility. However, as many buzzwords are out there, there are equally as many myths on why things don’t move forward ...