Billie Jean King

Billie Jean King: You Can ‘Change the World’

Even if you were not familiar with Billie Jean King’s monumental tennis career until she took the stage Jan. 8 for PCMA Convening Leaders’ Main Stage event, you are probably now a fan. And not just for her athletic achievements.

Why Your Marketing Needs Nurturing

Stop selling. The first step to getting prospective attendees to care enough about you to register is to show that you care about them.

Improve Your Results with Radical New Strategy

It takes a radical new approach, and a certain amount of risk, to stand out from the crowd. In this session, we’ll examine companies that are doing things differently and explore common elements you can employ to do the same for better business outcomes. With smart strategy, radical innovation can give you the competitive edge you need.

Thought Leadership Conversation: Creating Opportunities for Inclusive Cultures

When it comes to diversity and inclusion, we all have a seat at the table to make a difference in creating inclusive cultures that empower everyone. Join us for this dynamic roundtable conversation where inclusion strategists from various perspectives explore key issues, challenges, and opportunities to advance our organizations and the business events industry.

Improve Business Results with Diversity and Inclusion

Strong evidence has proven diverse teams outperform homogeneous ones. Inclusive teams are 2 times as likely to meet or exceed financial goals, 3 times as likely to be high-performing, 6 times more likely to be innovative and 8 times more likely to achieve better business outcomes.* During this session, participants will explore how creating diverse and inclusive cultures increases innovation, drives better business results and improves employee engagement.

How to Design Events Worth Binge-Watching

In this TV binge era, it’s not hard to imagine providing an abundance of content from your annual events that your followers could devour in one sitting, one “episode” after another. This session will explore how you can strategically bundle the content you already own into a binge-worthy block your audiences can consume at their own pace.

The Believability Crisis – How to Build Trust and Stand Out

We are living in a time when it is harder to earn trust than ever before. People skip ads, doubt brands, and disagree on what the “facts” actually are. So what does it take to build trust during this believability crisis? Rohit Bhargava will reveal the five fundamental secrets to standing out as real, human and trustworthy in a skeptical world. Whether you are trying to inspire your team, expand your event's reach, change the way you tell your brand story, or drive more brand loyalty, building trust is key.

Adult Learning Research: Promoting Innovative Session Formats

No two people retain information in the same way, which presents a challenge for event strategists and speakers alike. How do we provide education in a format that engages and enlightens all adult learners? This session will take a closer look at how key adult learning principles can assist in developing modern session formats that lead to diverse learning environments.

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