Savvy event organizers know how to harness the power of digital and social media marketing for events. They use crucial brand and experiential marketing tools that drive attendance, define and engage high-value target audiences extend the experience and build brand recognition.
What is all the talk about implicit bias? Through a mixture of presentation and interactive discussion, participants will explore the sources and impacts of unconscious biases as well as some concrete steps for reducing them.
This session will show you how engagement tools including digital engagement platforms, intentional design, fulfilling stakeholder missions, fear of missing out, attendee psychographics and influencer marketing can all work together to empower everyone contributing to your event. Done well, they will help grow its reach and resonance.
Stories move people—not only to feel an emotion but to take action. When you use a well-crafted story in your presentations and pitches, you sell more effectively, get more commitment, cultivate greater camaraderie, inspire deeply and have more fun.
Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self.
Government regulations, enforcement, privacy and compliance are among the leading issues in the medical meeting management process. This session goes beyond legal analysis to basic understanding of how to resource and react to change.
What can an event professional like you learn from Coachella, mega-churches, and great retail shopping plazas? Everything. Learn the six things you must do to turn your next meeting into an irresistible, live media experience that sells out.
As event organizers turn up the volume on experience design in The Rock and Roll Capital of the World, you can be part of the noise with two days of complimentary education. Here’s what’s in store for the live-streamed portion of the program.
There's one thing that great brands don't do, according to brand strategy expert and PCMA Education Conference speaker Denise Lee Yohn.
Looking to hear your attendees’ thoughts? Take a cue from one museum’s engagement strategy.
One of the biggest airlines in the U.S. managed to increase passenger satisfaction by 15 percent last year. At the PCMA Education Conference, participants will hear from one of the creative thinkers who helped drive those positive results.
Branding expert and PCMA Education Conference Main Stage Speaker Denise Lee Yohn thinks strong brands and culture go hand-in-hand with successful business events.
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