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A former Microsoft engineer, Shih worked at Google and Salesforce.com before developing the first social-business application for Facebook, called Faceforce. Hearsay Social is an enterprise social-marketing tool used by JPMorgan Chase, Goldman Sachs, and Allstate, among others. She’s a frequent keynote speaker on the topic of social media.
Social business is a concept of serving a constantly connected consumer. Some of the ways you serve [that customer] are on social media, while others aren’t.
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