Convene editors gathered ideas and insights from a variety of sources to examine what the metaverse is and how business events professionals are and will be using it in the future. This is one in a series of stories (see list at bottom) from the March/April issue of Convene.
No doubt you’re familiar with ChatGPT, the AI chatbot launched late last year. We’ve been curious about its potential — in the business events community and how we at Convene cover that industry. As we continue to explore how ChatGPT can assist us in our content creation, we’re guided by the principle of transparency: No ChatGPT-generated content unless it’s labeled as such. Here’s our first ChatGPT foray, in response to the question: How will the metaverse improve events?
The metaverse is a virtual space that allows users to interact with each other and digital objects in a simulated environment. As such, it presents a variety of possibilities for events, including:
- Virtual events: The metaverse can be used as a platform to host virtual events, such as conferences, concerts, and festivals. Participants can attend from anywhere in the world, and interact with each other and the virtual environment in real-time.
- Enhanced experiences: The metaverse can be used to enhance physical events by providing additional virtual elements, such as digital displays, interactive experiences, and augmented reality. This can create a more engaging and immersive experience for attendees.
- Extended reach: The metaverse can enable events to reach a wider audience by removing the limitations of physical attendance. This can increase the visibility and exposure of events and attract new participants.
- Personalization: The metaverse can provide a personalized experience for each user, tailoring content and interactions to individual preferences and interests.
- Data collection: The metaverse can provide valuable data on user behavior and preferences, which can be used to optimize and improve events in the future.
Overall, the metaverse presents a range of exciting opportunities for events, enabling greater reach, personalization, and engagement with attendees.
The Complete March/April CMP Series
- Meeting in the Metaverse
- What Does an Event in the Metaverse Look Like?
- What Exactly Is the Metaverse? Here’s One Expert’s Take.
- A Virtual Tour Through Atlanta’s Convention Offerings
- Un-Remote Work in the Metaverse
- How the Metaverse Can Solve the Limitations of Physical Events
Earn one clock hour of CMP certification by visiting the Convene CMP Series page to answer questions about these stories. The Certified Meeting Professional (CMP) is a registered trademark of the Events Industry Council.