Events From Every Angle

The team at 360 Live Media share their perspectives on the business events industry, leadership, marketing, and more.

5 Things You Can Do to Deal With Today’s Uncertainty

We can draw on what we’ve learned in the past five years to support our audiences and organizations through this latest rough spot for events.

BY Beth Surmont April 17, 2025

4 Simple Questions to Design Emotion Into Events

Thinking about how you want your participants to feel at the end of their experience is a great start to planning your event. But you also need to ask them the right questions to get there.

BY Beth Surmont February 21, 2025

Why Event Planner Jobs Are Climate Jobs

Here are five ways for planners to embrace the “every job is a climate job” perspective to design more sustainable events and move the industry forward.

BY Beth Surmont January 8, 2025

5 Strategies for High-Connection Events

As event organizers, it is no longer enough for us to create space and then stand back and let our attendees do the work of networking. We have to make it easy for them.

BY Beth Surmont November 1, 2024

3 Events That Delivered Both Connection and Education

Striking the right balance of networking and education when designing your events isn’t impossible. Here’s how these events managed it.

BY Beth Surmont August 20, 2024

How The Plastics Show Delivered Record Growth

More than 51,000 people attended The Plastics Show, which set new benchmarks for international and exhibitor participation while addressing sustainability.

BY Jack Macleod July 24, 2024

The Tortured Event Planners Department

Remember, you bring more to the table than well-organized logistics. Events are a platform that can further goals and advance the industry you serve.

BY Beth Surmont May 13, 2024

Designing Events for Synthesis

Your packed education program will leave participants feeling overwhelmed unless you provide opportunities for them to synthesize their experience. Here’s how.

BY Beth Surmont February 12, 2024

5 Trends You Need to Focus on in 2024

Event professionals have an exciting opportunity to change how they do things. Don’t let this moment pass you by.

BY Beth Surmont December 27, 2023

Time to Think Outside the Inbox

Email is a tried-and-true tactic for marketing events, but you may be missing opportunities to reach your audience if you’re relying too heavily on email to secure registrations.

BY Cait Brown October 27, 2023

10 Ways to up Your Event Planning Game

We find ourselves in a unique position — we can still explore new ideas, but the window of opportunity is closing fast.

BY Beth Surmont August 10, 2023

5 Ways to Use AI to Help Spark Event Session Ideas

Artificial intelligence is the new power tool for events, but keep in mind its limitations — and be ready to verify and edit the information it gives you.

BY Beth Surmont June 12, 2023

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