Tariffs, government downsizing, regulation changes, and shifts in international relations are impacting industries worldwide — and prompting event organizers to rethink their approach to attendee and exhibitor acquisition. Here are four ways to keep participation on track and deliver value in an unpredictable world.

One minute, TikTok is banned; the next, it’s back. Then Meta decides to ditch professional fact-checking. Threads’ popularity skyrockets, then struggles to keep users engaged. Here are tips for navigating the shifting social-media landscape.

Lessons learned from launching Newtopia Now, a new event that debuted Aug. 25-28, 2024, in Denver, Colorado to fill a gap in the natural products market.

Master the marketing magic behind the blockbuster movie musical ‘Wicked: Part One’ — and make it work within your budget.

From AI to data to video, there’s a lot for event organizers to consider in the coming year — and mdg’s team has some recommendations on what to focus on.

Having new exhibitors at an event can create buzz, encourage repeat attendance, attract new audiences, and help position a show as the go-to source for product discovery.

Younger attendees are using social platforms as search engines and, in the process, discovering brands. Here are four tips to help event brands drive engagement and boost attendance numbers in this new era of social media.

Attendees rank networking as a top priority for event participation. But many people experience social anxiety that prevents them from participating to the fullest. These experiential networking ideas lessen the fear of getting together.

New attendees have often had years of remote or hybrid work and the option of virtual events — in-person interactions may bring on anxiety. Here’s how to help put them at ease and provide them with such a positive experience that they’ll return for your next event.

Event professionals must embrace AI now to stay ahead of competition, according to speakers at an AI-focused ECEF session in May. Here’s how.

While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably and likely for good. Where do you go from here?

Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.