Tools & Apps

Making Sustainable Events Easier

A new collaboration aims to get a web-based tool developed in cooperation with the United Nations into more organizers’ hands so they can more easily measure and report the climate impact of their events.

BY Curt Wagner November 18, 2024

Is It Time to Revamp Your Social Media Strategy?

Younger attendees are using social platforms as search engines and, in the process, discovering brands. Here are four tips to help event brands drive engagement and boost attendance numbers in this new era of social media.

BY Sara Fellows October 13, 2024

‘The Only Skill That Most of Us Need Is Curiosity’

The best way for event planners to use AI image generator? It helps to have a level of cultural competence, and the advice of a tech expert and EDI consultant.

BY Magdalina Atanassova September 4, 2024

Making an Impact as an Event Exhibitor

The co-founders of Backtrack, a mobile app for recording exhibit booth conversations, went the extra mile to make connections and get leads at ECEF 2024. Their experience can help spark ideas for all kinds of exhibitors and sponsors.

BY Curt Wagner August 12, 2024

‘Technology With Purpose’: Have a Valid Business Case When Using AI

Generative AI has swept the business landscape — including the events industry — but it takes time and effort to figure out its best uses.

BY Casey Gale August 6, 2024

The Challenge of Using AI to Enhance Your Writing

There’s a paradox that more users of generative AI are noticing — it can make your writing sound more professional, but also more generic.

BY Barbara Palmer August 5, 2024

Measuring an Event’s Carbon Footprint — It’s All in the Details

Two sustainability experts have created a tool to accurately measure an event’s true carbon footprint. Here’s the level of detail required. 

BY Michelle Russell July 22, 2024

Keeping Up With Technology Tools

An academic with an entrepreneurial streak offered edUcon participants insights on how technology can elevate events and boost productivity — now and later.

BY Barbara Palmer June 24, 2024

Bringing AI to Life — as a Conference Presenter

An AI-powered robot named Ameca co-presented part of the Welcoming Session at the NAB (National Association of Broadcasters) 2024 in Las Vegas, where artificial intelligence in many forms was a hot topic.

BY Barbara Palmer June 6, 2024

Tech Company’s AI Reporter Helps Meeting Attendees Be in Two Places at Once

Siemens AG used AI to spread key insights from an internal leadership meeting to participants — and remote global employees — in record time.

BY Barbara Palmer May 23, 2024

How to Market Your Event App

Event apps can enhance the in-person event experience for attendees — but you’ve got to get them to engage first. Here are a few tips on how to encourage app use before and during an event.

BY Casey Gale February 16, 2024

New and Improved Tech Labs at Convening Leaders 2024

Tech Labs, a format that launched at EduCon 2023, is returning to Convening Leaders in an updated version.

BY Magdalina Atanassova December 14, 2023

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA