Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.

Event professionals who are trying out generative Artificial Intelligence tools like ChatGPT to help them brainstorm, streamline, analyze, and execute in their everyday work share their tips, approaches, and results.

Karine Koh, Regional Advisory Board member of PCMA APAC, sharing her journeys and insights attending PCMA APAC Labs in June on Future of Work and Artificial Intelligence across Hong Kong, Singapore and Sydney.

The “Project SPARK: The AI Tool for Eventprofs, by Eventprofs” webinar on 18 July 2023 received incredible feedback on how SPARK can support and help them regain their precious time from repetitive tasks.

“AI will not replace you and your job, but people who use AI will.”
Veemal Gungadin, Founder & CEO, Gevme

Hear from our participants on their thoughts and how they used SPARK:
As a marketer for business events, SPARK saves me valuable time by swiftly extracting key takeaways from lengthy videos, summarise and transform them engaging LinkedIn posts. This allows me to focus on the aspects that require a human touch.

Ethan Ng, Managing Partner, MET Communications
“SPARK is an amazing tool for business events! I wish I had discovered it sooner when when I was crafting a session description from scratch last week. I dropped my content into SPARK, and it effortlessly outperform my copy!”
Karen Bolinger, Interim Chief Executive Officer, Destination Gold Coast

Musician David Usher, founder of the artificial intelligence creative studio Reimagine AI, showed the PCMA EduCon 2023 audience how human creativity and AI can work together.

Artificial intelligence is the new power tool for events, but keep in mind its limitations — and be ready to verify and edit the information it gives you.

These imaginary brand collaborations illustrate how AI can amplify human creativity — and make us wonder: What’s possible in the business events industry?