The co-founders of Backtrack, a mobile app for recording exhibit booth conversations, went the extra mile to make connections and get leads at ECEF 2024. Their experience can help spark ideas for all kinds of exhibitors and sponsors.

Generative AI has swept the business landscape — including the events industry — but it takes time and effort to figure out its best uses.

There’s a paradox that more users of generative AI are noticing — it can make your writing sound more professional, but also more generic.

For events company owner Valerie Sumner, using PCMA’s Spark and other AI tools to augment company operations is “almost like having another person in the office.”

The focus on learning how to use AI in the workplace shouldn’t come at the expense of cultivating soft skills — it’s humans who inhabit the workplace, after all.

Two sustainability experts have created a tool to accurately measure an event’s true carbon footprint. Here’s the level of detail required. 

Event professionals must embrace AI now to stay ahead of competition, according to speakers at an AI-focused ECEF session in May. Here’s how.

An academic with an entrepreneurial streak offered edUcon participants insights on how technology can elevate events and boost productivity — now and later.

An AI-powered robot named Ameca co-presented part of the Welcoming Session at the NAB (National Association of Broadcasters) 2024 in Las Vegas, where artificial intelligence in many forms was a hot topic.

Siemens AG used AI to spread key insights from an internal leadership meeting to participants — and remote global employees — in record time.

How the event technology company Encore brought host city Washington, D.C. to a ballroom for a VIP audience.

Members of PCMA’s Catalyst community offer meeting manager some guidance on what international attendees need for their visa applications.