Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

3 Things That Keep Event Planners Awake at Night

Development Counsellors International’s latest study sheds light on current challenges facing planners, as well as their preferences and behaviors around site selection.

BY Michelle Russell October 9, 2024

‘Right Now, We’re in Triage Mode’

Event and hospitality workers are playing a big role in helping devastated areas throughout the Southeast recover from Hurricane Helene. In the Gulf, Category-5 Milton threatens to batter Florida’s Gulf Coast once again. Here’s how you can help.

BY Jennifer N. Dienst October 7, 2024

Bingo: How a Lead Generation Conference Nailed Interactivity

At LeadsCon Connect, organizers devised a gamified way to deliver on its promise of connecting attendees and exhibitors.

BY Casey Gale October 2, 2024

One Way to Engage Attendees and Give Back to the Community

At WasteExpo 2024 in Las Vegas, organizers built engagement brick by brick with a LEGO wall — then donated all 18,000 LEGO pieces to a local non-profit helping children.

BY Michelle Russell September 30, 2024

Does Sustainability Start From Within?

The Inner Development Goals lay out a framework based upon strengthening human skillsets to help people be a positive force for change in society.

BY Barbara Palmer September 27, 2024

Event’s Casual Dress Code Is Tailor-Made for Networking

Here’s another idea in our continuing series on networking: NextGen event organizers who attended an afternoon education and networking program were encouraged to wear their favorite T-shirts and come ready to share why — a low-key approach to breaking the ice.

BY Michelle Russell September 27, 2024

Keeping Smartphones in Their Place

Ambivalence over the impact of social media is spurring interest in analog experiences.

BY Barbara Palmer September 24, 2024

Designing ‘A Beautiful Nesting Ground’ for Deeper Relationships

How software company Avalara turned networking on its head and delivered business and bonding at its FUSE partner conference.

BY Barbara Palmer September 24, 2024

Flying High: Polling Takes a Surprising Form at CEMA Summit

Corporate event marketers embraced an analog way of voting on topics — raising or lowering a balloon at their table — during a session by event experience company Projectory.

BY Curt Wagner September 24, 2024

5 Top Universal Challenges for Event Organizers

Global DMC Partners’ most recent survey shines a light on everything from rising costs and managing budgets to AI adoption in the business events industry.

BY Michelle Russell September 23, 2024

Taking Advantage of Geography With an Unusual Off-Site

At ASAE’s 2024 Annual Meeting & Exposition, Destination Canada broke the brand activation mold by whisking attendees away for an afternoon on Ontario’s Pelee Island. Here’s how they pulled it off.

BY Jennifer N. Dienst September 20, 2024

Shared Meals and Interesting Topics — 2 Ways to Better Networking

More ideas about how to create more intentional networking at events came our way than we were able to fit in our upcoming September/October print issue on that topic. So we’ll be sharing contributions from event planners in our newsletters. Here’s the first.

BY Michelle Russell September 18, 2024

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