Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Trends Report 2025: An Eye on AI and the Planet

Event professionals’ proficiency using AI tools continues to grow. How about their green skills? Part of Convene’s Annual Events Industry Forecast.

BY Casey Gale December 6, 2024

Trends Report 2025: Will Event Tech Costs Fuel Low-Tech Options?

The demand to create high-tech, awe-inducing spectacles at events could stretch planners’ budgets to the limit. Part of Convene’s Annual Events Industry Forecast.

BY Barbara Palmer December 6, 2024

Trends Report 2025: The Rise of Humans in an AI World

A longtime event site-selection strategy is gaining strength — and it has a twin tactic on the leisure side. Part of Convene’s Annual Events Industry Forecast.

BY Barbara Palmer December 6, 2024

Medical Meetings and the Trump Administration

Donald Trump’s influence on the medical meetings industry will depend on multiple factors, including his policies, public sentiment, and economic priorities. And while some of his high-level health-care administration appointments may not make it through the Senate confirmation process, it behooves medical event organizers to consider — and prepare for — every possibility.

BY Pat Schaumann, CMP, CSEP, DMCP, HMCC December 4, 2024

Turning an Event’s Budget Constraint Into an Opportunity

Here’s how an event organizer, now a CEO, used an entrepreneurial mindset to make an opening conference reception that had a minor entertainment budget deliver a major impact.

BY Michael Time December 2, 2024

The Secret to This Tech Conference’s Exponential Growth

CodeMash’s move to make the tech conference more accessible and affordable led to a family-friendly event that spawned the spin-off KidzMash just for attendees’ children.

BY Jennifer N. Dienst November 21, 2024

Making Sustainable Events Easier

A new collaboration aims to get a web-based tool developed in cooperation with the United Nations into more organizers’ hands so they can more easily measure and report the climate impact of their events.

BY Curt Wagner November 18, 2024

A Less Wasteful Approach to Experiential Events

How Analog Events works with corporate clients and celebrities to produce events with a big impact and small environmental footprint.

BY Michelle Russell November 18, 2024

Harnessing the Energy of ‘Unlike Minds’

Energy Disruptors: UNITE is an immersive energy sector summit that aims to bring together diverse voices — along with an unexpected infusion of the arts — to spark change.

BY Casey Gale November 18, 2024

Business Events: We’re About Halfway There With Sustainability

According to the 14th Global Forecast from Amex GBT Meetings & Events, more than half of the 519 meeting professionals surveyed this year around the globe agree that sustainability is extremely or very important when it comes to planning their programs.

BY Casey Gale November 18, 2024

Advice for Planners: ‘You Don’t Have to Fear Negotiation’

Alex Carter will lead two PCMA Business School sessions on negotiating during Convening Leaders 2025. But this United Nations negotiation trainer and Columbia Law School professor will not be helping participants prep for battle: Her approach is more about steering than winning.

BY Michelle Russell November 11, 2024

Presidential Election Tensions Spill Into Workplaces

A new survey shows managers believe U.S. political conflicts among coworkers only will increase after a divisive election. Here are some suggestions to handle those tensions in the workplace — and at events.

BY Curt Wagner November 4, 2024

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA