Event Strategy & Design
How Jacuzzi Mixes Business With Bubbles at Its International Dealer Conference
Jacuzzi’s annual dealer conference was a lot of fun and not much else. Then the hot-tub company decided to turn on the jets on its business content.
NYU Entrepreneurship Professor Luke Williams On How To Fight ‘Innovation Fatigue’
What could possibly be left to say about disruption? For one thing, according to innovation professor Luke Williams: ‘We’re far too obsessed with problem-solving in America.’
‘Conferences Are a Business for the Future’
Inma Martinez is one of the world’s leading digital-media strategists. At the PCMA European Influencers Summit next month, she’ll explain how, in an increasingly high-tech world, conferences help reinforce what makes us human.
Clean-Sport Movement: Inside World Anti-Doping Agency’s Annual Symposium
WADA monitors illegal performance-enhancing drugs in athletics more than just every four years when the Summer Olympics come around.
Crossing the U.S. Off the Destination List
While President Trump’s travel ban remains hung up in federal court, it already is having an effect on bookings of U.S. cities for international business events.
How Artificial Intelligence Will Elevate Human Interaction
As robots and artificial intelligence become more commonplace, the conference industry has a bright future, says tech expert Inma Martinez.
3 Key Sustainability Factors That Fuel Meeting and Event Decisions
A new study from GBTA finds that travel-management professionals consider specific carbon-cutting measures in their contract discussions for meetings and events.
How Medical Meetings Can Help a Broken U.S. Health-Care System
When the dean of a new medical school thinks physicians need to take a more team-based approach, what does that mean for medical meetings?
Tough Calls
The NCAA is satisfied with North Carolina’s repeal of the bathroom bill. But does it go far enough to satisfy professional event organizers?
What Physicians Will Want out of Your Medical Meeting
The way medicine is practiced is changing. To serve the doctor of tomorrow, so must medical education.
The European Cyclists’ Federation Takes Their Annual Event to the Netherlands
How do you meet expectations in the bicycling capital of the world?
How Startup Grind Nearly Doubled Attendance in 2017
One tactic? “Invite such great people that people feel like they are getting a ton of value just by hanging out and speaking with them.”