Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How Jacuzzi Mixes Business With Bubbles at Its International Dealer Conference

Jacuzzi’s annual dealer conference was a lot of fun and not much else. Then the hot-tub company decided to turn on the jets on its business content.

BY Christopher Durso May 1, 2017

NYU Entrepreneurship Professor Luke Williams On How To Fight ‘Innovation Fatigue’

What could possibly be left to say about disruption? For one thing, according to innovation professor Luke Williams: ‘We’re far too obsessed with problem-solving in America.’

BY Christopher Durso May 1, 2017

‘Conferences Are a Business for the Future’

Inma Martinez is one of the world’s leading digital-media strategists. At the PCMA European Influencers Summit next month, she’ll explain how, in an increasingly high-tech world, conferences help reinforce what makes us human.

BY Michelle Russell May 1, 2017

Clean-Sport Movement: Inside World Anti-Doping Agency’s Annual Symposium

WADA monitors illegal performance-enhancing drugs in athletics more than just every four years when the Summer Olympics come around.

BY Christopher Durso May 1, 2017

Crossing the U.S. Off the Destination List

While President Trump’s travel ban remains hung up in federal court, it already is having an effect on bookings of U.S. cities for international business events.

BY Michelle Russell April 25, 2017

How Artificial Intelligence Will Elevate Human Interaction

As robots and artificial intelligence become more commonplace, the conference industry has a bright future, says tech expert Inma Martinez.

BY Michelle Russell April 18, 2017

3 Key Sustainability Factors That Fuel Meeting and Event Decisions

A new study from GBTA finds that travel-management professionals consider specific carbon-cutting measures in their contract discussions for meetings and events.

BY David McMillin April 17, 2017

How Medical Meetings Can Help a Broken U.S. Health-Care System

When the dean of a new medical school thinks physicians need to take a more team-based approach, what does that mean for medical meetings?

April 11, 2017

Tough Calls

The NCAA is satisfied with North Carolina’s repeal of the bathroom bill. But does it go far enough to satisfy professional event organizers?

BY Michelle Russell April 11, 2017

What Physicians Will Want out of Your Medical Meeting

The way medicine is practiced is changing. To serve the doctor of tomorrow, so must medical education.

BY Michelle Russell April 3, 2017

The European Cyclists’ Federation Takes Their Annual Event to the Netherlands

How do you meet expectations in the bicycling capital of the world?

BY Christopher Durso April 3, 2017

How Startup Grind Nearly Doubled Attendance in 2017

One tactic? “Invite such great people that people feel like they are getting a ton of value just by hanging out and speaking with them.”

BY Christopher Durso April 3, 2017

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