Log In
Digital Events
PCMA EduCon Speaker Andrew Davis on Innovating for the Future of Events
At PCMA EduCon 2022, marketing expert Andrew Davis will share his theory on why you need a box to think outside the box.
Monterey Convention Center Ready for its Close-up
Monterey Convention Center’s immersive studio with a wrap-around video wall delivers facility’s customers with a solution for hybrid and virtual meetings.
Hybrid Events: They Don’t Need to ‘Be Parallel’
The idea that hybrid events can or need to connect two live audiences is one of the “5 Greatest Myths About Virtual and Hybrid Events,” a new PCMA e-book available for download.
How a Pandemic Problem Helped Innovate a GMID Program
After a year off due to COVID-19 in 2020, PCMA’s Capital Chapter switched its Hill Day advocacy event last year to virtual appointments with lawmakers and invited other PCMA chapters to lead the meet-ups — thereby increasing the number of participants and appointments. The chapter is building on that momentum for this year’s virtual Hill Day.
Don’t Make Your Tech Tool Your North Star
Crafting a successful digital or hybrid attendee experience goes deeper than the technology you use. It’s about developing a foundational process that frees you up to be creative.
Rethinking Marketing Personas for Events
The human dimensions that meeting participants bring to an event are too rich and multi-faceted to be contained within a set of personas, brand and engagement expert Tim Simpson told the Convening Leaders 2022 audience.
We’re on the Cusp of the Next Gen of Events
A session at PCMA Convening Leaders 2022 contrasted the evolution of the business events industry against other business sectors and explored what insights we should glean from that — and why the future may be here sooner than you may think.
Smaller Budgets, Bigger Risks
A host of Conversation Starters — small group discussions on a range of hot-button topics — were held for in-person and digital participants at Convening Leaders 2022. Here are some takeaways.
The Omnichannel Future is Here
A science club project demonstrates how seamlessly high-school students — the next generation of conference participants — shift between in-person and digital channels.
Not Your Average Talk Show
The topic of the Summit for Democracy — guarding democracy around the globe —couldn’t have been weightier. Here’s how the team that produced the three-day event worked behind the scenes to keep viewers engaged.
Thinking Creatively When Planning a Virtual Event
How can organizations design an engaging digital event at a time when many attendees crave in-person interactions? The European Society of Paediatric and Neonatal Intensive Care (ESPNIC) delivered that and more.
Meetings and Your Brain: How to Turn a Digital Audience Into a Community
Facilitator Priya Parker explains why establishing a sense of togetherness for participants should be the first step for online and hybrid events.