Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

CL25 Main Stage Speaker Scott Galloway on What’s Ahead for 2025

The marketing guru’s recent annual trend forecast webinar gives us a foretaste of what Convening Leaders participants can expect from his session. Here’s a hint: AI + travel.

BY Jennifer N. Dienst December 18, 2024

Budget Woes Top List of Event Planners’ Biggest Challenges

Results from Convene’s 31st Annual Meetings Market Survey show that a dramatic increase in AV costs — plus rising fees from venues and hotels — are straining planners’ budgets.

BY Magdalina Atanassova and Michelle Russell December 9, 2024

Budget Pressures and Big Expectations: Insights From the Meetings Market Survey

Responses from business event organizers to the 31st Convene Meetings Market Survey reflect an acceptance of difficult market conditions, cautious optimism about the future, and above all, a sense of resilience.

BY Magdalina Atanassova and Michelle Russell December 2, 2024

EIC Barometer: ‘Exceptionally Positive’ Forecast

The latest EIC Global Business Events Barometer shows industry resilience and an encouraging forecast for next year and beyond.

BY Michelle Russell November 26, 2024

Ask More Questions, Get More Results From Your Negotiations

Alex Carter led two PCMA Business School sessions on negotiating during Convening Leaders 2025. But this United Nations negotiation trainer and Columbia Law School professor didn’t help participants prep for battle: Her approach is more about steering than winning.

BY Michelle Russell November 13, 2024

5 Top Universal Challenges for Event Organizers

Global DMC Partners’ most recent survey shines a light on everything from rising costs and managing budgets to AI adoption in the business events industry.

BY Michelle Russell September 23, 2024

Research Spotlights Present and Future Challenges for Planners

Late registrations and room-block bookings are an issue, but planners see more challenges on the horizon.

BY Curt Wagner May 29, 2024

Survey Explores Speaker and Planner Dynamics

The “2024 Speaking Industry Benchmark Report” offers insights into the current state of the relationship between planners and speakers — and how speaker selection factors into an event’s success.

BY Curt Wagner April 15, 2024

Is the RFP Process for Events Getting Easier or Harder?

A handful of event suppliers and organizers traded their insights on how the RFP process has changed since the pandemic during a session at Business Events Industry Week.

BY Michelle Russell April 14, 2024

What’s in Store for the Events Industry in 2024?

Knowland and ConferenceDirect’s fourth annual “State of the Meetings Industry” report shines a light on planners’ challenges and opportunities, from cost containment to AI adoption.

BY Michelle Russell March 22, 2024

EMEA Region Survey Concludes: Time to Collaborate

Business events industry respondents to the latest PCMA EMEA Engagement Survey said that the No. 1 priority for their employers is collaboration and strategic partnerships. Meanwhile, opportunities to collaborate with their peers was often cited by event organizers as the one thing they would like to see at an industry event. This emphasis on working together suggests how the industry is charting a path forward.

BY Michelle Russell February 28, 2024

Making Bleisure, Sustainability, and Wellness Top of Mind

Accor’s annual gathering in Paris in July highlighted the trends transforming the future of hospitality.

BY Jennifer Dienst August 1, 2023

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