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Business of Events
Making Gen AI Your ‘Thought Partner for Innovation’
AI is reshaping business models, customer engagement, and value creation, but what lies ahead? AI expert Ayesha Khanna, Ph.D., explores the rise of AI agents, ambient intelligence, and the ethical responsibility that comes with innovation with Convene — and what it means for business leaders, including event professionals.
Mastering the Three Steps to AI Implementation
AI expert Ayesha Khanna, Ph.D., shares the three foundational steps every organization must take to successfully adopt AI — from structuring your data and aligning teams to ensuring ethical governance. Here’s how to turn AI into a strategic advantage, not just a tech upgrade.
EMEA Engagement Survey: Meeting at the Intersection of Digital and Analog
Event professionals who participated in this year’s PCMA EMEA Engagement Survey are as focused on designing for the human side of events as mastering the technology that can help them create those experiences that resonate with their audiences.
Metropolitan Pier & Exposition Authority to Reassume Management of McCormick Place
The transition will enable McCormick Place to remain competitive in the fast-evolving events industry.
How to Diversify Your Social Media Strategy for Events
One minute, TikTok is banned; the next, it’s back. Then Meta decides to ditch professional fact-checking. Threads’ popularity skyrockets, then struggles to keep users engaged. Here are tips for navigating the shifting social-media landscape.
3 Ways to Rethink Swag to Reduce Event Waste
How can event planners rethink the traditional swag bag?
Responsible Swag: Rethinking Giving and Receiving at Events
How a professor who researches textile waste and consumption thought through the question of swag, as the organizer of a university symposium.
Inside Spark’s AI Innovation Challenge: Spark ‘kind of just jumps in with you.’
How Spark helped the winning team knock out a long list of event planning tasks while racing the clock.
Upcycling Event Banners: How an L.A. Brand Transforms Trash into Sustainable Style
Rewilder turns material salvaged from events into everything from totes to furniture.
Future Leaders Speak Out: Sustainability in the Meetings Industry
PCMA’s 20 in Their Twenties Class of 2025 — business event strategists, suppliers, and destination representatives from the North America, APAC, and EMEA regions — shared why they prioritize sustainability in the meetings industry.
How Event Strategists Can Drive Leadership Confidence Through Gross Profit Recovery
Gross profit is the metric that matters most to leaders. By understanding and tracking this key measurement, you can enhance your credibility and value as an event organizer with senior leadership during the recovery process.
Scott Galloway Tees Up His Predictions for 2025
The NYU Stern marketing professor kicked off CL25 on the Main Stage last night with his pick of stocks, tech, media platforms, and more to keep an eye on this year.