Audience Acquisition & Engagement
Exploring Blockchain for Business Events
The travel and hospitality industries are already using blockchain. What’s its potential for business events?
Lesson Plan for Attracting Student Members to Your Organization, Events
What’s the right strategy for student members at your organization and for those who attend your events? Here’s my lesson plan.
Walmart’s Sponsorship at Health-Care Event Has Lasting Effect
The mega retailer stepped up with a sponsorship activation that will last a while — at least as long as flu season.
Timetable for Bringing International Attendees to the U.S.
Looking to attract attendees from outside the U.S. to your event in the States? Here’s a three-stage strategy to consider over the course of a year.
Hosting Medical Events That Deliver
Facilities that cater to medical meetings requiring cadavers and demonstrations of cutting-edge procedures are cropping up — offering a remedy for some of the headaches associated with planning hands-on health-care events.
Homelessness — ‘Something We Have to Fix’
How the meetings industry is responding to homelessness.
‘The Next Walls to Fall’
How Falling Walls, the International Conference on Future Breakthroughs in Science and Society, creates an atmosphere where participants collaborate on solutions to the world’s thorniest problems.
3 Global Events That are Making a World of Difference
We spotlight three global events demonstrating how it takes many villages to raise up society.
ISTM Takes ‘More Global Approach’ with Migration Health Conference
How a society traditionally focused on keeping business travelers and overseas vacationers healthy came to organize a conference addressing one of the world’s biggest challenges — tending to the health needs of refugees and the communities that host them.
Here’s How Gen Z Looks at Data — and What It Means for Your Strategy
As event organizers look to collect data from the next generation of participants, they must overcome a challenge much bigger than API integration: They will need to earn their trust.
This Email Strategy Resulted in Standing-Room-Only Attendance
By using an effective marketing strategy, event strategists can grab last-minute attendees, according to mdg’s KC Coerr.
Reaching the C-Suite
Looking to attract high-level execs to your event? You’ll need to map out a strategy that looks nothing like mass marketing.