Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

Austria’s Innovative Fifteen Seconds Festival Challenges Status Quo

This event gathers leaders, creatives, and curious minds together for a two-day immersive experience.

BY Michelle Russell April 3, 2017

How the International Baking Industry Expo Keeps from Getting Stale

For coal miners, it was a canary that warned of trouble. For the International Baking Industry Exposition (IBIE), it was the Twinkie. When Hostess, the venerable snack food’s parent company, declared

BY Christopher Durso January 3, 2017

How Do You Handle Special-Meal Requests?

With a growing number of special-meal requests, meeting planners are getting creative to accommodate the needs and preferences of attendees with food allergies or lifestyle and religious dietary restrictions.

BY Corin Hirsch August 31, 2016

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