A new Freeman Trends Report looks at what attendees want from events in 2024 — and it is not more of the same.

At PCMA’s Convening EMEA in Copenhagen in September, a global brand strategist explored how the most memorable brands embrace simplicity.

Attendees are registering later in the event cycle. Here are three steps event marketers can take to fully maximize conversions in the final weeks to reach their goals.

Commonly used industry terms like “hybrid” and “plenary” aren’t resonating with event attendees, and some terminology even makes attendees cringe, according to a Freeman analysis. Here’s how to replace traditional industry lingo with words that today’s audiences want to use so we can better engage them.

Lego has successfully tapped into the creativity and passion of its fans to bring innovative new products to market. Here’s how associations can follow their lead by leaning into their member community.

An intergenerational session at an annual medical conference benefits both junior and senior participants.

Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.

Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.

Three practical ways to adapt your marketing to international audiences in a changing global environment.

The results of a recent survey among 1,500-plus exhibitors/sponsors presents a “once-in-a-lifetime opportunity” to make brand-new exhibit managers fans of the events industry, said ECEF’s Sam Lippman, who offered additional insights about the state of the convention industry at his recent Exhibition & Convention Executives Forum (ECEF).

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program. 

An Endocrine Society celebrates — and elevates — the work of its members with an annual image competition, whose winners are showcased at its annual meeting.