Audience Acquisition & Engagement
Rethinking Award Presentations
It’s important to recognize those who make significant contributions to our communities — and engage our audiences while doing so.
An Events Industry Leader’s Strategies for Managing Stress
Here’s what changed SITE CEO Annette Gregg’s mind about workplace mental health.
Drawing People Together
New research shows that visual art can do more than add beauty to your events — it can help build connections.
edUcon 2024 Preview: ‘People Really Crave Connection’
Charlie Todd, founder of the comedy collective Improv Everywhere, will talk about creating joyful shared experiences for conference attendees on the edUcon 2024 Main Stage in Detroit.
Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies
A new “Registration Insights Report” from Maritz draws on more than 360,000 attendee registration records over a three-year period to identify new registration booking behaviors, yielding surprising findings about who spends more — early birds or latecomers — at events.
Survey Explores Speaker and Planner Dynamics
The “2024 Speaking Industry Benchmark Report” offers insights into the current state of the relationship between planners and speakers — and how speaker selection factors into an event’s success.
How Your Brain Values an Experience
Neuroscientist Paul Zak on how immersion is created — and how to make the most of it.
4 Ways to DIY a Speaker Coaching Program
Even if planners don’t have the resources to hire a professional coach, there are ways they can improve their speakers’ effectiveness.
Inside WorldatWork’s Speaker Coaching Program
WorldatWork’s Courtney Mesmer developed a speaker coaching program to improve the participant experience at her organization’s annual conference. That initiative not only transformed the conference but rippled throughout the organization.
Creative Thinking and the Future of Event Marketing
Event marketers can take a page from content creators, says Kobe Global Technologies CEO Evangeline Leong, keynote speaker at PCMA APAC’s The Business of Events.
10 Fun Social-Media Trends to Try
We’ve got two handfuls of easy ways to generate engagement for your event on social media.
20 Bright Ideas for Personalizing Attendee Experiences
Real-world examples of ways to make sure your event attendees don’t get lost in the crowd at large events.