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SOCIAL MEDIA TOOLKIT
Convening EMEA 2024 is fast approaching, and it’s time to get the word out
Before the conference, be sure to follow @PCMAHQ on Twitter and Instagram, PCMA on Facebook, and PCMA HQ and EMEA on LinkedIn. We’ll keep you up-to-date on everything leading up to the main event and provide opportunities to interact and engage with other #EventProfs before the conference.
More keynote speakers and session leaders will be announced as time goes on, so don’t be afraid to celebrate each of the exciting announcements that will reveal Convening EMEA’s impact on your year and career.
WRITE YOUR MESSAGE
We suggest you tweak the copy below to fit how you choose to experience #ConveningEMEA in 2024!
Join me at Convening EMEA, PCMA EMEA’s premier annual event uniting the global business events industry for an immersive 3-day journey in Barcelona. Be Present. Be Open. Be Challenged. #ConveningEMEA #BusinessEvents #Networking #PCMAEMEA
Cross-sector collaboration is key to our success. Which is why I am attending this years Convening EMEA, lets break down barriers and transform approaches through shared learnings and insights. Lets pave the way for a more collaborative future. #CollaborateForChange #ConveningEMEA #IndustryInsights #ConveningEMEA #APositiveImpact
This year I am attending Convening EMEA, Barcelona where I will celebrate the diverse paths that have led us to where we are today. Whether it’s from failures, successes, or years of experience, there’s a place for you to thrive and grow. Embrace the journey with me. https://pcma.co/PCMAEMEA #EmbraceTheJourney #ConveningEMEA #BusinessLeadership #ConveningEMEA #APositiveImpact #PCMAEMEA
Together at Convening EMEA let us be present, be open and be challenged. Through trust in each other we can be collaborative allowing us to evolve not only as individuals, but as teams, organisations, and the industry as a whole. https://pcma.co/PCMAEMEA #ConveningEMEA #APositiveImpact #PCMAEMEA
Counting down the days until Convening EMEA this September! Let’s Be Present. Let’s Be Open. Let’s Be Challenged. Let’s belong to an industry committed to delivering a positive impact … Register today to join me in Barcelona: https://pcma.co/PCMAEMEA #ConveningEMEA #APositiveImpact #PCMAEMEA
It’s time to unite with #EventProfs around the world. Experience Convening EMEA in Barcelona and start taking your #BusinessEvents career to the next level: https://pcma.co/PCMAEMEA #ConveningEMEA #APositiveImpact #PCMAEMEA
I’m ready to belong to an industry committed to delivering a positive impact!! Join me at @pcmaemea Convening EMEA where cross sector collaboration informs your strategy, and through industry learnings and expert insights we will transform approaches. https://pcma.co/PCMAEMEA #ConveningEMEA #APositiveImpact #PCMAEMEA
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SOCIAL MEDIA HASHTAGS GUIDELINES FOR EQUAL AND EQUITABLE USERS’ EXPERIENCES
In PCMA, we share important information across social media, every day. Belonging to an industry committed to delivering: a positive impact, we would like to let everyone — regardless of age, ability or means of access — be in-the-know and part of the conversation.
Please see below some tips for the use of the hashtags on your social media channel, which will amplify your reach and visibility of your messages.
Capitalize the first letter of each word
It’s important to capitalize the first letter of each word in your hashtag. Why? When the first letter of each word is capitalized, screen readers are much more likely to read the hashtag as intended vs. reading it as one, long and jumbled word. In addition to helping visually impaired screen reader users, capitalizing each word benefits anyone who may not be able to easily identify the patterns and relationships between words, such as someone with dyslexia or a cognitive disability.
For example, #eventprofs is not as easy to read as #EventProfs
See some examples for EMEA region that should be used:
#ConveningEMEA #APositiveImpact #PCMAEMEA
#BusinessEvents #EventsProfs
Alternative text
If your post has an image, include descriptive alternative text (alt-text) to ensure that screen reader users can understand the image. Without alt-text, screen reader users won’t be able to appreciate the content and function of the image.
How to add alt-text on LinkedIn:
After you’ve added a photo to LinkedIn, select “Add alt text” on mobile or “Alt. text” on desktop.
Type your description of the image and click the “Done” button.
