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The gazpacho at PCMA’s 2018 European Influencers Summit catches eyes as served in long-stemmed glassware at Barceló Sevilla Renacimiento in Seville, Spain. (PCMA photo)
What are the biggest challenges event planners face? High on the list are managing food and beverage — in terms of attendees’ expectations and your budgets — and designing programs that enable your participants to experience host destinations like a local during their precious free time. These are also your greatest opportunities to make your events stand out in participants’ memories long after they return home.
These days, it’s just as important to feed your participants’ senses as their minds during your conferences, conventions, meetings, and trade shows. And hey, this should be the fun part of your job, so why not make it more enjoyable?
Today PCMA Convene launches this Bites and Sites newsletter, with a keen focus on the F&B and travel parts of the event experience. We’re casting a wide net to bring you the freshest content on F&B — look for us to offer weekly practical tips, trends, and easy-to-implement ideas on everything from holding down costs to accommodating special dietary requirements to creating signature cocktails for your big reception. And with attendees increasingly making decisions about whether to attend your events based on where it’s being held and what it offers in the way of attractions, count on us to help out with insights on designing authentic, only-in (fill in the destination) experiences outside of the meeting rooms — as well as ideas on what you may want to visit yourself if your travel schedule permits.
Like any good meal or travel experience, Bites and Sites will be better when shared. If you’re out and about at a destination and have tasted something fabulous or had an amazing experience, take a photo and share with @PCMAHQ on Twitter or Instagram using #PCMAdventures.
Watch for new stories on our Bites & Sites and Convene pages. And remember, you can subscribe to any of our newsletters.