Designing our Events as Experiences

This is premium content. You must be a PCMA Member to access this video

Login Join PCMA

Experience Design is about taking events to their full potential, transcending the routine to create transformational moments. Behavioral science reveals insights into the psychology of events, and how our holistic experience of them is so much more than the moment itself. Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self.

Learner Outcomes:

1. Explore the psychological framework of the three types experiences
2. Discuss how to apply behavioral insights to experience design
3. Develop ways to design memorable moments for the experience

PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

• Duration: 01:06:00
• Date: 06/11/2018
• Speaker:
       

CMP Certification

• EIC Status: Submitted
• CMP-IS Domain: G. Meeting or Event Design
• Clock Hours: 1.0