PCMA CW Educational Series: Experts @ Work presents Beth Surmont

PCMA CW Educational Series: Experts @ Work presents Beth Surmont

Date: Wednesday, October 30, 2024

Time: 11:30am – 1:00pm PST | 12:30pm – 2:00pm MST

Location: Via Zoom (link will be emailed to you after registering)

PCMA Canada West is excited to invite Beth Surmont, FASAE, CMP-Fellow, CAE, VP of Business Event Strategy and co-founder of SocialOffset for our Educational Series: Experts @ Work.

” A New Approach for Event Design”

In our current models, events are designed for consumption. We tend to squeeze as much content as we can into the schedule, leaving attendees feeling overwhelmed and exhausted.
They are inspired with ideas but frustrated at how to connect the dots and bring them forward. What would it mean to shift from the all-you-can-eat buffet to a meaningful and intentional menu of content that includes hands-on application, collaborative conversations, and time to absorb and reflect. With small shifts to our approach, we can create space for our audiences to translate ideas into knowledge and wish lists into action plans.
In this session, you will learn a simple framework that can take your events to the next level. With recommendations on fresh formats and constructs for how to approach audience-centered design, you will leave filled with ideas that you can implement for your next event.

Learning Outcomes:

1. How to use a simple framework to infuse more intention to your events
2. How to bring more joy into your event design
3. How to create space for audiences to reflect, connect, and have fun

Beth Surmont, VP of Business Event Strategy & Design at 360 Live Media, is celebrated for her transformative approach to event planning and her advocacy for social impact. With over 20 years of experience, she has developed innovative event solutions for associations and non-profits. Recently, she co-founded SocialOffset, a platform enabling event organizers to counterbalance socially contentious issues in event destinations by supporting local charities. This changemaking venture, alongside her contributions as an A.I. innovator and advocate for mental health resilience, solidifies her status as a visionary in the events industry.

This event is 1.5 CMP hours