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Business Event Strategists Invited to Participate in a Research Initiative to Uncover Practical Applications of Generative AI to Boost Productivity
FRANKFURT, GERMANY — PCMA and CEMA President and CEO, Sherrif Karamat, CAE and Gevme CEO, Veemal Gungadin today announced Project Spark, a complimentary research and educational initiative to uncover the impact of generative artificial intelligence (AI) on the business events industry. Under this initiative, the AI model will be tested for various practical applications within the scope of business events to understand its impact on workforce productivity.
Project Spark, in its first phase, offers business event strategists access to a generative AI platform designed to increase efficiency in achieving event goals and is supported by educational content and engagement sessions to aid in the learning process. This is complemented by an online community to foster collaborative research evolution.
Those who wish to be part of this transformational initiative are invited to visit Project Spark to join the community waitlist.
“AI in the business events industry is just beginning, but we cannot define its future without our global community,” said Karamat. “We believe business events are about creating social and economic transformation. Properly channelled, AI has the potential to empower each of us to accelerate innovation and progress for our audiences, our businesses, and our careers.”
Participants in the research phase will experience an early version of an AI platform under development. The platform aims to help business event professionals jump-start routine event planning tasks. It is designed to complement their skills and expertise, not replace them.
“Project Spark is the starting point to explore, together, the challenge of adopting new AI technology and better understand how disruptive technology will enhance the power of the human connections our industry creates,” said Gungadin. “AI isn’t out to take jobs from event professionals, but to boost their skills. It makes tough tasks simpler and turns ordinary work into something special.”
The progress of Project Spark will be shared on June 26, 2023 during PCMA’s Educon in Montreal, Canada.
About Gevme
As a premier event technology provider in the Asia-Pacific region, Gevme offers innovative solutions for in-person, hybrid, and virtual events. Our comprehensive suite of event management tools powers seamless and customizable event experiences, making event planning efficient, engaging, and profitable. With Gevme, event professionals can streamline the planning process, saving time and resources. Our customizable solutions enable businesses to create interactive and personalized experiences for attendees, fostering memorable and impactful connections between organizations and their audiences. Having successfully orchestrated over 80,000 events globally, the Gevme team pushes the boundaries of event technology, setting new standards for the industry. Find out more about how Gevme can help you transform your events into truly engaging and successful experiences at www.gevme.com.
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For media inquiries from the Americas, APAC, EMEA and LATAM, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org. The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.About PCMA
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