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COVER STORY

Measuring Emotion

While meeting organizers understand the primary role that emotional engagement and experiential factors play in their events, they find those things difficult to measure. We’ve set out to explore how to define, design and how to quantify emotional engagement and make meaningful improvements as a result.

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Convening LATAM 2025

PCMA CONVENING LATAM es una plataforma única en Latinoamérica que impulsa el crecimiento y la innovación a través de una experiencia transformadora, que fusiona la visión global de PCMA con la creatividad y pasión latina de los profesionales en la industria de eventos, para construir una perspectiva única, verdaderamente centrada en los desafíos de la región.

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May 4, 2025 Las Vegas

Unlock your VIP pass to the future of business transformation! Apply today to join CEMA in Las Vegas for a Study Tour of ServiceNow Knowledge 2025. Go beyond the tech conference and spark fresh ideas for your organization through focused learning sessions with company insiders, exclusive backstage tours, and deep dives into data unification, workflow optimization, and how AI agents can revolutionize your events. 

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