Report: 5,000 People, 5,000 Personal Journeys

PCMA’s Convening Leaders was more than an annual flagship event in 2019, it was a living laboratory for gathering insights and empathy into the participant experience.

PCMA Foundation partnered with Steelcase Event Experiences, a division of Steelcase, to collect observations, record patterns and conduct interviews during Convening Leaders in Pittsburgh, Pennsylvania to identify ways to support engagement and learning at business events. The data was synthesized into six insights to help PCMA and the business events industry create future event strategies.