What is CASE?
The Certified Association Sales Executive online course is an interactive, self-paced, certificate course that fills your knowledge gaps, builds your business acumen and teaches you how to become an association mastermind. Discover how to anticipate the needs of your clients and be perceived as a partner, not just a vendor.
Your certificate is awarded upon successful completion of 10 building block modules.
Benefits
- Arms you with tools to unlock the doors to key decision makers
- Enhances your ability to sell meeting products and services
- Assists you with understanding issues and obstacles involved in the interaction
- Educates you on how to identify trends in the association marketplace
- Amplifies your ability to develop long-term relationships and build brand loyalty for you and your organization
How does it work?
- Open enrollment allows you to begin the course at any time
- The ten module course is self-paced and allows you to complete the work, on your schedule, and access the materials for up to 12 months from the date of registration
- Each of the first 9 modules features a self-assessment quiz to test your knowledge and ensure you have retained the course material
- Modules 2-10 lead you through the steps to build an effective Account Plan for a client of your choosing; through research exercises and a SWOT Analysis you'll identify opportunities on how you can best partner with your customers in the future
- The course culminates with you presenting your strategic solutions to your target client and then guides you through a goal setting exercise you can apply to your future endeavors
- After completing all ten modules, you'll earn a CASE® certificate and 7.0 CEUs
Cost in USD
Includes online course, exam and review, and two supplementary textbooks: Professional Meeting Management®, Fifth Edition, and Principles of Association Management, Fourth Edition.
- PCMA member rate: $695
- Non-member rate: $795
- Groups of 3-9 from the same organization: $595 per participant
- Groups of 10 or more from the same organization: $549 per participant
Questions?
Contact PCMA at membership@pcma.org or call toll-free at 877.827.7262with questions or for volume pricing.
How to display CASE on business correspondence
Once you have earned your CASE post-nominal designation, you may use it on business correspondence, such as on company letterhead, business cards, in advertising, and in public presentations. The title and designation may not be used to imply that you or your organization is certified or accredited. The designation "CASE" is a trademarked property and its use is subject to approval by PCMA.
System Requirements:
The CASE Online Course™ can be accessed utilizing a PC, Mac or Tablet. For IE and Firefox all content and videos will display with your current settings. If you are utilizing Safari you will need to download the application Flip4Mac which will allow the embedded Windows Media videos (.wmv) to be viewed in your QuickTime Player.