Leading Meeting Professionals

Professional Convention Management Association

January 2014

Crunch Time: How Big Data Makes Meetings Smarter

By Michelle R. Davis, Contributing Editor
— to understand patterns of attendee behavior, better predict what attendees want from an event, and more accurately target marketing and sales efforts. “We'll see a continuation of the trend in which the analytical capability for using big data becomes more usable and affordable,” Rich said. “It's already starting to happen.”

Test Time

Once you finish reading this CMP Series article, read the following material:

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