Leading Meeting Professionals

Professional Convention Management Association

December 2012

Plugged In

By Michelle Russell, Editor in Chief

Our latest epanel survey indicates that we’ve reached a tipping point: More than half of meeting planners have already added or are planning to add a hybrid extension to their in-person events. Meeting planners on the virtual frontline report on the results of their initiatives.

In our Annual Meetings Industry Forecast published last month ( convn.org/12-mmsurvey), two contributors independently pointed to hybrid events as having the greatest potential for growth in the year ahead. Meeting-planner respondents to our latest epanel survey are on the same page — 85 percent of those who added a hybrid extension said it had successfully expanded their audience. And by virtue of hosting a virtual event, two-thirds said they increased the stature of their organization in the marketplace. Why else should you take your event online, and what should you be mindful of ? Read on.

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