Greater Midwest Chapter

October 16 2013

Las Vegas Global Business District: A Bold Investment in the Power of Face-to-Face Meetings

Joe Kissinger, LVCVA Director of Regional Sales-Chicago

Las Vegas’ defining moment has arrived. The Las Vegas Global Business District is a transformational project designed to launch Las Vegas 25 years ahead of the competition.  Envisioned to be completed in phases, the Las Vegas Global Business District creates an international business destination synonymous with the world-famous Las Vegas brand by incorporating major renovations of the Las Vegas Convention Center, expanding the World Trade Center designation and developing transportation connectivity through a centralized hub.

The Las Vegas Global Business District addresses three key findings that emerged after conducting research and holding several focus groups with clients and stakeholders. The first focuses on renovating the Las Vegas Convention Center and creating a convention district. This includes building additional exhibit space, meeting rooms and general session space; upgrading technology; adding new food and beverage outlets; and, creating a grand concourse connector with more lobby space. This will be the first major expansion of the 54–year-old Las Vegas Convention Center in more than a decade.  Outside the convention center, plans call for outdoor public and gathering spaces and various design elements to enhance the neighborhood and establish a cohesive business district. 

The second area of focus creates an international business center by leveraging and expanding the World Trade Center designation. The designation provides the LVCVA with opportunities to market Las Vegas to business travelers around the globe under the World Trade Center brand and increase market share by attracting more attendees to events. 

The third key element creates a centralized transportation hub that will improve connectivity in the resort corridor and improve the overall customer experience.

Plans call for the Las Vegas Global Business District to be developed in phases over the seven to ten years.  The first phase, which will occur over the next two years, will include programming and design, the development of overall budget, improvements to the current space at the Las Vegas Convention Center and land acquisition. 

The $2.5 billion project confirms the LVCVA’s long-term commitment to the meetings and convention industry and to providing customers with an experience that is second to none.

If you would like more information about the LVCVA, please contact me at jkissinger@lvcva.com  or 312-861-0711.