Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.

Charlie Todd, founder of the comedy collective Improv Everywhere, will talk about creating joyful shared experiences for conference attendees on the edUcon 2024 Main Stage in Detroit.

Post Dobbs decision, the destinations where the Society for Maternal-Fetal Medicine can safely meet have dwindled to a select few. Here’s how the association has navigated increasingly tricky legal contracts, member dissonance and advocacy, and the difficult decision to relocate the meeting at the last minute.

At a Lippman Connects Exhibitor Roundtable session, participants were given benchmarks to understand the new exhibitor landscape — and a simple checklist to help potential sponsors and exhibitors make the decision to invest in their shows.

Plastics are one of the most pressing environmental threats we face. And it is a threat that the events industry can do something about.

Taylor Swift’s fans are legion, but she has also attracted the attention of academia: In the past six months, two successful academic conferences have been built around discussing her impact on the economy and pop culture.

A new “Registration Insights Report” from Maritz draws on more than 360,000 attendee registration records over a three-year period to identify new registration booking behaviors, yielding surprising findings about who spends more — early birds or latecomers — at events.

The “2024 Speaking Industry Benchmark Report” offers insights into the current state of the relationship between planners and speakers — and how speaker selection factors into an event’s success.

The black-tie event closed out a busy Business Events Industry Week in Washington, D.C.

A handful of event suppliers and organizers traded their insights on how the RFP process has changed since the pandemic during a session at Business Events Industry Week.

How the event technology company Encore brought host city Washington, D.C. to a ballroom for a VIP audience.

Neuroscientist Paul Zak on how immersion is created — and how to make the most of it.