Leading Meeting Professionals

Professional Convention Management Association

June 12 2014

AIBTM Transforms their Show Format for 2015

By PCMA

AIBTM announced a complete transformation to their 2015 event, to be held in June in Chicago. The convention and trade show, which this year drew over 1,200 buyers and 500 exhibitors to Orlando, will become an exclusive, invitation-only event limited for 250 suppliers and 250 hosted buyers.

The show floor will feature a format of 8ft x 8ft turnkey exhibit pods, with an all-inclusive flat fee to exhibitors of $9,500, with no additional stand costs, drayage or freight – providing a hassle-free way to exhibit.  The reinvented show will be called IBTM America, announced Sallie Coventry, portfolio director of the IBTM Global Events Portfolio, at an AIBTM press conference this morning. Over the course of two days, participants will have 30 appointments (up from the current minimum requirement of eight), all based on mutual matches.
 
“We have created IBTM America to be a brand new trade show experience. It’s exclusive and private, similar to the two successful launches of the table-top 1-1 mutual match event concept with both IBTM India and IBTM Africa. Whilst we are in the early stages of design, we have extended the creative concept from a table top to a private booth with branding space that ensures an intimate environment, and a turnkey solution, that gives both buyers and sellers a focused face-to-face meeting space. Having received excellent industry feedback for this new trade show concept, we are excited about the opportunity it gives our customers in the US,” says Sallie Coventry, Portfolio Director, IBTM Global Events Portfolio.

“IBTM America will now give the US meetings industry its own niche event that is focused on the business of meetings, no distractions, no time-wasting, and enabling both buyers and sellers to have their own community in one place for 2 days,” concluded Coventry.

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