Leading Meeting Professionals

Professional Convention Management Association

October 28 2013

3 Scary Signs for Meeting Planners

By David McMillin

scary signs for meeting planners

Moviegoers are flocking to see horror flicks. Kids are putting the finishing touches on their costumes. Halloween is nearly here.

While this is the season to celebrate what’s scary, it’s also a time for planners to take a look at the reasons they might need to be fearful about the future of their meetings. Here are three scary signs for meeting planners - and tips about how to keep the witches away.

1. Your meeting still doesn’t have a mobile app.

Still struggling to get internal sign-off on a budget to develop a mobile application for your meeting? It’s time to let your higher-ups know that there are serious dangers in any more delay.

Your attendees use their smartphones all day, and they want to enjoy that same on-the-go convenience while they spend time on-site. As more members of your audience bring smartphones and tablets to your meeting, you need to make sure you can capitalize on the opportunities in those devices.

SEE ALSO: How to Take Your Meeting Mobile

2. Your attendee base is aging.

It’s good to have a loyal, year-after-year attendees, but those seasoned veterans won’t be paying registration fees forever. If your audience is growing older, it’s time to devise a strategy to attract an emerging generation of new members and attendees that will represent your meeting’s future.

It’s important to remember that those recent college graduates don’t speak in the same terms that you may be used to using with your senior attendees. Connecting with them will require time and resources, but if you do it will, it will pay huge dividends down the road.

SEE ALSO: Making Sense of the Millennial Generation

3. Your meeting marketing strategy is confined to one country.

As business opportunities continue to come to light in new areas of the world, meeting planners must take steps to embrace the international community.

This doesn’t mean you need to try to attract everyone from everywhere. Focus your attention on countries where traveling to your destination is relatively hassle-free. Then, consider developing strategic partnerships with sister societies in those countries. Be sure to offer helpful tips and translated materials on your website to make those prospective attendees feel welcome.

SEE ALSO: 9 Steps to Making International Attendees Feel at Home

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