AIBTM 2014

Event Details:

Where: Orlando, Florida
When: June 10, 2014 until June 12, 2014

Register now for PCMA Education and an
incredible Hosted Buyer experience

June 10-12 | Orlando | Orange County Convention Center

Get your PCMA CEU powered education and a years’ worth of business done in 3 days this June.

With a show floor featuring global and domestic suppliers – you and your team can learn about new destinations and venues to intrigue your own face-to-face meetings and events.

Qualified buyers that commit to 16 one-on-one appointments receive:

  • Travel and hotel accommodations
  • Hotel/Ground transfers in Orlando between the airport, hotel, and the Orange County Convention Center
  • Personal pre-scheduled appointments and online scheduler - you select the exhibitors you want to meet

Earn CEUs · Strengthen Your Relationships · Experience Orlando


Registration Details:

  • When registering, be sure to enter PCMA14 for your group code
  • You’ll be asked to supply details of your organization’s past and future meetings, including location, venue, dates, and attendance numbers
  • When your application has been approved, you’ll receive a confirmation email and followed by updates from PCMA with all of the information you need prior to your departure!
  • At the show, you are requested to schedule a minimum of sixteen appointments

Space is limited – register now. Looking for more info? Visit www.aibtm.com

Questions? Please contact Katie Yandell, Specialist, Global Development
kyandell@pcma.org or 312.423.7257

PCMA Education Sessions at AIBTM

Powered by PCMA - Energize Your Meeting with Experiential Design Best Practices

Tuesday, June 10th 10:00 – 11:00am 

Meeting planners are challenged each year to design meetings that keep long-time attendees coming back and bring newer ones into the fold.  How does experiential design play a key role in creating an unforgettable meeting?  Forward-thinking planners are now incorporating design best practices into their meetings and events to achieve specific organizational objectives and energize the attendee experience.  Come experience journey-mapping and guest-centered design, and leave with a checklist to use for your own events.


Greg Bogue, Experience Architect, Maritz Travel Company 

Gary Schirmacher, CMP, Senior Vice President, Strategic Account Services, Experient, A Maritz Travel Company


Powered by PCMA - Extend the Life of Your Meeting - Transforming Attendees into Year-Round Participants

Tuesday, June 10th 1:30pm – 2:30pm

Many companies utilize corporate events as a way to regularly connect with their customers and prospects - the results of this important investment cannot be left to chance. When it comes to delivering user conferences, seminars, and other business events, success is driven by a company's ability to maximize participant engagement.  Engaging attendees before, during and after an event can, in effect, drive desired attendee behaviors like moving prospects through the buying cycle and building customer loyalty.  Through exploration of a user conference case study you’ll learn how a marketing executive and senior meeting planner successfully collaborated to achieve maximum attendee engagement.


Betsy Zikakis , VP, Marketing, Certain, Inc.