LEARN: PCMA 365

Successfully Market Your Digital Events & Webcasts

Event Details:

Where: Online Webinar
Virtual
When: July 31, 2013 1:00 PM until July 31, 2013 1:30 PM

As more and more organizations are offering digital events and webcasts, you need to successfully market them in order to maximize registration and attendance. Through this session, we’ll explore the most effective strategies and tactics for developing awareness of your digital event assets – extending your brand’s reach and differentiating yourself from the competition.

Join Deb Greif as she discusses strategies for promoting your digital events.  This short webinar will also include a package of resources that you can use to effectively market your events.

  • Understand your digital event attendee persona
  • Differentiate your digital event marketing plan from your live event
  • Target your market segments
  • Create and implement a marketing timeline
  • Utilize effective marketing tactics and social media strategies
FREE to all attendees

Click here to register

Deb Greif, Managing Director, BOB.tv, Best of Business Television
BOB.tv was created by bXb Online, where Deb provided leadership since its inception in September 2011.  bXb Online is a marketing agency uniquely focused on activating global business stories and experiences online. The agency offers hybrid and virtual event solutions that result in experiences that corporations and associations seek to deliver to their key audiences. 

Prior to bXb Online, Deb was principal of DG Consulting, Inc., where she served as a consultant, independent contractor and project manager on a variety of physical and virtual events, marketing and sales projects from conception through delivery.  Work included product development, sales strategies, competitive and market research, and pricing and budgeting.

Prior to DG Consulting, Inc., she worked at Crain’s Chicago Business as Business Development Director and Advertising Sales Director, overseeing a wide range of projects in support of sales, marketing, production and final delivery of print, event and digital products.

Deb holds a Bachelor of Arts from Indiana University in Bloomington, IN.  

Event Type:  Webinar

Continuing Education Credit

0.1 Credits